The Media Savvy In The Internet Era! Free Downloadable Ebook

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The Media Savvy In The Internet Era! Free Ebook Download

Table of Contents
Who do you turn to? You!
Web 2.0: Do nothing, and it won’t be pretty
Traditional marketing is broken
Media leadership: 5 easy steps
We’re working in the fast lane
Reputation is everything!
It’s a world of funny sounding names
Everyone likes a great story
Become the credible voice and face of the organization
More than a press release is needed
Much more than a guy in a black turtleneck
The cost is your time; the payoff is immense
Do something bold
Here’s the risky, and the good part
The least you need to know
Here’s the benefit…
About the author
Note: by David Henderson— www.mediasavvyleader.com

The Media Savvy In The Internet Era (762 KB | 24 Pages | PDF)

Tags: Web 2.0 Marketing