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Internet Marketing Success Formula Step By Step Guide To Make Money Online – Upload a Document to Scribd

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internet marketing Success Formula Your Step By Step Guide To Making Money Online By Soren Jordansen www.ImSuccessFormula.com 1/41 Legal Stuff No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying or recording, or by any information storage and retrieval system, or transmitted by email without permission in writing from the author. While all attempts have been made to verify the information provided in this publication, neither the author nor the publisher assumes any responsibility for errors, omissions, or contrary interpretations of the subject matter herein. This publication is not intended for use as any source of advice such as legal, medical, or accounting. The publisher wants to stress that the information contained herein may be subject to varying international, federal, state, and/or local laws or regulations. The purchaser or reader of this publication assumes responsibility for the use of these materials and information. Adherence to all applicable laws and regulations, including international, federal, state and local governing professional licensing, business practices, advertising, and all other aspects of doing business in the EU, US, Canada or any other jurisdiction is the sole responsibility of the purchaser or reader. Neither the author nor the publisher assume any responsibility or liability whatsoever on the behalf of the purchaser or reader of these materials. Any perceived slight of any individual or organization is purely unintentional. 2/41 A message from the author… Congratulations! . You now own the reprint and redistribution rights to this powerful eBook! . (This is a $97.00 value) . By owning the reprint rights you can reprint, resell or redistribute this eBook for any price you’d like and keep 100% of the profits. Or, you can use this as a free bonus or gift to your downline members… It’s all up to you. . The only restriction is that you cannot modify this document in any way shape or form. . However, if you haven’t already, you can join the official affiliate program and make cash commissions just by giving away this free ebook. . You will even get the chance to reband your own version of this book, with your own affiliate links – maiking it your personal 24/7 virtual sales agent! . Use the link below to sign up for the affiliate program – or log in if you are already a member. The look of all the pre-made promo material in your “Affiliate Toolbox”. . www.ImSuccessFormula.com Welcome to the “Internet Marketing Success Formula”. This ebook is my attemtp to provide you with a step by step guide to internet marketing success – a blueprint you can follow and start implementing today. The methods described in this book is what I have used (and still use) to grow my online business. I know for a fact that it works – so the only question remaining is… Will you take the necessary action and implement what you are about to learn? Of course you will – you were smart enough to take action and get here in the first place. Now read, implement and knock the socks of you competition (hopefully they aren’t reading this ebook) Enjoy the book & have fun on your way to internet marketing success To Your Success, Soren Jordansen www.ImSuccessFormula.com 3/41 Table of Contents The Average Internet Marketer Is What? How To Set Up Your Squeeze Page & Monetize The Sign Up Process How To Write A Killer Follow Up Series That Converts Like Crazy How To Drive Massive Amounts Of Traffic To Your Squeeze Page How To Drive Even More Traffic To Your Squeeze Page How To Get Filthy Rich On The Internet How To Setup A Profitable Blog Or Mini Site How To Make Money With This Ebook Recommended Resources Page 5 Page 9 Page 14 Page 22 Page 27 Page 31 Page 34 Page 39 Page 40 4/41 The Average Internet Marketer Is What? This whole project started out with me wanting to survey my subscribers, readers and members. As an internet marketer, blogger and membership site owner, my job is to provide the content, training and tools they need, and recommend the the good products that will help my member further their internet marketing career I thought it would be a good idea to ask my members and find out what stage they were at, what they were missing – and more importantly what I would need to do to help them. The results were quite interesting and a real eye opener for me. So much so that it inspired me to write this book. A book with a step by step systen that is very much designed to help the “average survey taker” get into some of the more, shall we say, interesting brackets I’ve included the survey question, results and my comments here – and there are a few reasons for that: 1. It’s an interesting read and you can learn something about the market place we operate in, by seeing the numbers and comtemplating on my comments. 2. The survey was originally done one 25,000 member list and got a 10% response rate. That means that it’s statistically valid, chances are that the average would also apply to any list you have within the internet marketing niche. In other words you can use the results and knowledge in your own marketing. 3. As I said the survey and results was the foundation for the ebook you are about to read. Going through the survey first will give you a better understanting of the system I’m about to reveal to you. So lets jump right into the survey… Question 1: How long have you been involved with internet marketing? • • • • • 6 Months or Less = 22.30% 6 Months to 1 Year = 22.30% 1 to 2 Years = 22.30% 2 to 5 Years = 21.19% 5 Years or More = 12.27% No real surprise here, the numbers are pretty evenly spread out, and I have seen similar results before. If anything, it shows us that internet marketing is still in its infancy and thousands of new people are joining our ranks each day… I have heard a lot people say that marketing to the “internet marketing niche” is hard, the market is saturated etc. I completely disagree. I think this is the easiest niche to master, especially if you are relatively new to the game. Question 2: Are you working full time online? • Yes I’m full time and I make a “full time income” = 7.43% • I’m full time online, but I don’t make a “full time income” = 34.57% • No, I have a job so I’m part time online = 57.99% Not surprising either, when you consider the stats above – after all you don’t just waltz in an create a full time income overnight. It did however surprise me to see the high number of full time marketers, not making a full time income. I have thought about this, and my guess is that the number includes a lot of “stay at home” 5/41 moms and dads. They may not desperately need to create another full time income for the household, but they would like to. Question 3: What is your income goal – why are you in internet marketing? • • • • To make a bit of extra cash to help make ends meet = 10.78% I want to create an extra stream of income (but keep my job) = 7.43% I want to create an income that will let me quit my job = 54.28% I want to be filthy rich = 27.51% This did surprise me… a lot! I thought (and have been told) that most people who get involved in internet marketing are just interesting in making a bit of extra cash, thus falling in one of the first two categories. As it turns out the vast majority wants to quit their JOB, go full time online and be filthy rich (yeah, I know we all want that). So, that’s what people want… But what are they actually making? Question 4: What is your monthly income from internet marketing? • • • • • • Zero, zilch, nada, nothing = 50.19% Less than $500 = 38.66% $1,001 – $2,500 = 2.60% $2,501 – $5,000 = 0.37% $5,001 – $10,000 = 0.37% Over $10,000 = 1.49% Can’t say that the numbers surprise me, but they sure do scare me… Over 50% not making a single cent. The number is too high to fend off with a “it’s all the newbies” comment, so there must be something else at play. And this is interesting… if you correlate the numbers with the “full time” question, you will see that quite a few people consider $500-$1000 a month a full time income. Guess it could be depending on where you live and what your ambition is. It definetely wouldn’t be considered a full time income here in Denmark. That was a bit about what people are earning and what they would like to earn. Now lets look at some of the probable causes. Question 5: Do you have your own website or blog? • Zero, zilch, nada, nothing = 50.19% • Yes = 71.00% • No = 29.00% This used to be the “Holy Grail” of internet marketing, in order to make money you need to have your own website and domain. While I can’t argue that it’s still important to have your own site, the numbers clearly show that it’s not enough. We need something else and I think the two next questions will give us the answer. Question 6: Are you building your own email list? • Yes = 58.36% • No = 41.64% 6/41 Now we’re on to something (not that it surprises me at all). There is a definite correlation between building a list and making an income online, and it becomes crystal clear when you look at this… Question 7: How many subscribers do you have on your email list? • • • • • • • I’m not building a list = 29.74% Less than 500 = 52.04% 500 – 1,000 = 4.83% 1,001 – 2,500 = 6.69% 2,501 – 5,000 = 1.86% 5,001 – 10,000 = 1.86% More than 10,000 = 2.97% Hmmm… first of all the number of people “not building a list” does not match the previous question. My best guess is that a lot of people have tried building a list but gave up because they did not see immediate results, and thus they fall into the less than 500 subscribers category. Other than that the numbers are fairly conclusive. I would bet my entire business that almost all the people not making money online fall into the 0-500 subscribers bracket. The “high” earners (or maybe I should just say earners) correspond well to the lists sizes – however it does look like a few people with larger lists are failing to monetize them to their full potential. Question 8: Do you own/sell your own products or programs? • No, I’m only promoting products as an affiliate = 65.43% • No, but I plan to create a product of my own soon = 18.22% • Yes, I sell my own products and services = 16.36% While intesting, I don’t think this question offers any conclusive data. You don’t have to create your own products/programs to make money online, there are a lot of people making a killing just with affiliate marketing – But (yes you guessed it) these people are building a list. However, having your own products does make it a lot easier to take your internet marketing income to the next level. It also gives you leverage to utilize JVs, affiliates, integrated marketing etc. But if you look at the numbers there are a lot of people with their own products, who aren’t making any significant income – I’ll just jump on my soap box again and say, probably because they haven’t been building a list. Question 9: What are your favorite traffic generation methods? This was very evenly spread out, no clear winner, and a lot of different ways to drive traffic to your site. If anything, we can conclude that it doesn’t matter much where the traffic is coming from – what matters is what you do with that traffic, and to be more specific how you adapt your marketing funnel to the traffic source in question. It was also very encouraging to see that most people don’t put all their eggs in one basket. However, there was a slight tendency for traffic exchanges and safelists to rank high for most people. Doesn’t surprise me when you look at some of the other numbers. They are free to low cost traffic generation methods, readily available to the newbie. If you have an affiliate program, don’t underestimate this… Provide affiliate tools optimized for safelists and traffic exchanges. It’s what a large % of your affiliates use, and if you don’t you are missing out on sales. 7/41 Question 10: Which affiliate network do you prefer? I tossed this last question in out of idle interest, but the numbers where pretty conclusive – most people prefer Clickbank, probably because it’s so easy to use (both as affiliate and vendor). PayDotCom came in as a strong #2, with a lot of smaller and independent networks duking it out for 3rd place. Now on to the conclusion… Your average subscriber is! If you are in the internet marketing niche, your average subscriber (and/or website visitor) is: 1. 2. 3. 4. 5. Fairly new to the game (less than a years experience) Working a full time JOB and doing IM part time Looking to replace the JOB with a full time IM income Not building a list And thus failing to make any money from IM So it would be a very safe bet to focus your product/newsletter on teaching newbies (from scratch), how to create that “job quitting” full time income online – And you need to do it by showing them how to build a list and how to monetize said list. There are a lot for fads and buzz words in this industry, but that is really what it all boils down to. Also, if you have your own products and affiliate programs – helping your users to get that first sale, get the ball rolling on the list building etc. Will very likely generate some very loyal customers, and affiliates who are happy to promote you. Keep in mind that your affiliate toolbox can give them the best emails in the world and tell people to mail them to their list. It doesn’t really matter, because most of your affiliates can’t use them – you need to provide tools and services that will help the 97% who aren’t making any sales. The cynical voice will say: “If you help them build a list, they will be better affiliates anyway”. 8/41 How To Set Up Your Squeeze Page & Monetize The Sign Up Process Based on the survey results above, we’re now ready to get to work. Hopefully I can help you kick start your internet marketing career. I’m going to focus on helping you get started building a profitable list, and in this chapter I’m going to talk about how to set up your squeeze page and monetize the sign up process. The purpose of this ebook is to provide you with a step-by-step blueprint to internet marketing success. It will be based on the actual survey results, and thus targeted towards the “newbie”. But every step is critically important to the whole process, so don’t assume you “know it all” and think you can skip things – Unless you are already wildly successful in internet marketing, you want to take action and implement these steps today! Don’t Dig For Gold – Sell Shovels This is where most people get it wrong… They jump from program to program, searching for that one push-button system that will make them rich. They are digging for gold in the vast world of hype and scams. What savvy marketers realize is that the real money is in teaching the millions of opportunity seekers how to make money online, and selling them the tools they need to do so. Just look at this ebook – if you think about it – I’m selling shovels right now, based on what the survey above told me the gold diggers need. Not entirely sure what this shovel selling talk is all about? Ok, here’s your first assignment: Read this sales letter from Russell Brunson and pay special attention to the part about selling shovels, (I’m not asking you to go buy the course – although it is good). Step 1: The Tools You Need Before we get started setting up your list building system, we need to make sure you have the 3 essential tools in place. Without these it will be impossible for you to build a profitable internet marketing business. Based on the survey and comments I realize that most people would like to get started for free. Unfortunately there are always start up costs associated with starting a business. Throughout this series I will recommend the tools and services I use, but I will also strive to give you a free alternative (if there is a decent one out there)… Ok, so here is what you need: Auto responder: this IS the most important part of your business. It is where you will collect your subscribers and email them. Your auto responder will likely account for over 90% of your online income – this is not where you want to cut corners. Here’s what I recommend: AWeber is hands down the best service. It’s what I use and recommend – and it will be the auto responder of reference for the rest of this series. If you really want a free auto responder you can grab one at Email Aces (scroll down to the P.P.S. and click the link) – Be aware that you will be limited as to the size of list, numbers of emails and campaigns you can have, and they will place 3rd party ads in your emails (nothing is ever truly free). Hosting: you need somewhere to host your pages. I use and recommend Zoot Host from Jon Atwood. Great service and very affordable. The small standard package will be more than enough for most list builders. Ad Tracking: You need a way to track your ads. There is a gazillion ad tracking programs out there, but it is very important to use one that lets you track your conversion rates. I use and recommend Hitsconnect (you want a partner membership, so you can do conversion tracking). If you want a free service you can grab a Goto-Pro free trial here, however it’s a lot harder to use than Hitsconnect. Step 2: What Kind Of Shovel Are You Going To Sell? Next thing you have to do is find your hook, also known as your ethical bribe (usually an ebook, video, audio file etc.). This is what is going to convince people to part with their contact info, and subscribe to your list. 9/41 Your squeeze page needs to convince then that you have information they need, and that they can only get it if they sign up – Your hook (or gift) must have enough perceived value to make this happen. But before you pick your hook, you need to think about why your are building a list. What are you going to write about? What are you going to sell to your list? Your squeeze page and gift needs to attract the people who are interested in your topic – not much point in having a traffic exchange ebook as the lead in, if you are mainly going to write about, and sell blogging stuff. Your list can have a broad internet marketing appeal, we do all use a wide variety of products and services but you are best off if you focus on one niche (inside internet marketing). Establish yourself as an expert on that, and then build from there. There are a ton of membership sites where you can find something to give away on your squeeze page. Resale Rocket is one of my favourites. If you use Instant Squeeze Page Generator to build your squeeze page, they already have a selection of gifts in there you can use. If possibly try to find a gift that you can rebrand with your own affiliate links. Having your links in hundreds of ebooks sitting on people’s desktops can potentially create a lot of sales over time. Just one of those extra little income streams, as people trip your affiliate landmines. Even better… consider writing your own ebook or creating your own product to give away on your squeeze page. That gives you full control over what you want to promote in there – but more importantly the hook is unique, they haven’t seen it before, and they can’t get it anywhere else. Having a unique gift will usually increase your conversion rates. If you don’t want to write your own ebook, you can go to something like elance.com and get a ghost writer to do it for you. Step 3: Set Up Your Squeeze Page Time to set your squeeze page… I recommend that you keep it short so everything is above the fold (means they don’t have to scroll). The squeeze page has only one purpose and that’s to collect subscribers, don’t dilute your efforts by including banners and links to other thing, it will only hurt your conversion rate. Here are the key components of a good squeeze page (don’t leave any of them out): 1. A strong attention grabbing headline – this should force them to stop and read your page but also instantly point to the benefits of signing up. 2. A couple of bullet points with details. Don’t list the features, list the benefits 3. I nice image of the gift they will receive 4. A strong call to action 5. Your opt-in form, remember to change the standard “submit/subscribe” button to something sexy. People don’t like to submit and subscribe – but they sure do like to “Click Here For Free Instant Access!” 6. A little blurp about keeping their details private. I have just created an example squeeze page to give you an idea. You want to create something very similar to this: See my example squeeze here. If HTML is a foreign language to you, I recommend that you use this free website builder, it comes with some great tutorials and some good bonuses you can use to build your squeeze page. Alternately you can use something like Instant Squeeze Page Generator, where you can point and click your way to a good squeeze page. And of course the lazy man’s way would be to grab an account over at James Grandstaff’s Instant MLM Squeeze Page 10/41 Finally… when you create the opt-in form for your squeeze page, you will (almost always) have the option to redirect them to a thank you page. Don’t leave the standard AWeber page up, use this feature – Here’s what you can do… Step 4: Monetize Your Thank You Page Your thank you page is a prime piece of real estate. By signing up, people have just demonstrated that they are interested in what you have to offer – it’s time to test that commitment towards a sale. This is your first chance to monetize the list building process (aside from any links in your gift) – but unfortunately it’s a step that most people miss. With a little bit of testing and tweaking you can often turn a profit on the thank you page alone. Here are some of the thing I prefer my opt-in forms to re-direct to: 1. A one time offer: There’s a free service called OTO Goldmine that will let you create one time offer within minutes. Here’s an example – it took me two minutes to set up and they even host the OTO for me (and deliver the products). Notice how I’m both monetizing my thank you page, and telling them to go check their email for the confirmation link. 2. If there is a good product directly related to my gift, I like to send them straight to the sales page. They have already demonstrated an interest in the topic, and taken action on the offer. They are hot prospects to send to the sales page. I’ve found that this strategy works best of you can find some low cost products e.g. $7 reports or some good free to join sites, with good converting one time offers e.g. Butterfly Marketing sites. 3. Or you can use a co-registration service like Advertising Know How – You will be showing ads for other people’s ezine on your thank you page, and in exchange your ezine will be shown on their thank you pages. While this won’t earn you money directly, it will likely boost your list building by 20-30%, making you more money long term. When I’m sure that my follow up series is making money, I prefer to use co-registration on my thank you page, but… The bottom line is that you have to use something, don’t leave it blank – pick one of the strategies above and monetize this prime piece of virtual real estate. Step 5: Get People To Confirm Their Subscription Now that they have signed up for your list, and you have presented them with an offer of some sort – You want to make sure that they click the email confirmation link so you can continue to send them emails. Here are a few changes you need to make to your AWeber “Verification Message” (found under List Settings => Verified Opt-in). Change the subject line to something like: {!firstname_fix}, Confirm To Download Your “Gift Name” Report… Change the verification message (Intro) to something like: Hi {!firstname_fix}, Thank you for requesting your free copy of my “Gift Name” report. Before I can send you the download link I need to make sure I have your permission, so… Please click the link below to go to the download page… Finally AWeber also has a feature called the “Confirmation Success Page”. Don’t ever leave this blank, this is 11/41 another piece of real estate you can monetize. I like to use OTO Goldmine here, especially if I’m using the co-registration on the thank you page. Here’s what I do… 1. I log in at OTO Goldmine and create an offer like this one 2. I make the “no thanks” link go to my actual download page 3. And I then put the link for the OTO in AWeber, as my “Confirmation Success Page” As you can see this serves a few purposes. First of all I will hopefully make a sale, but the page also tells them to go check their inbox for an email from you (a nice habit, we want them to get into) – and finally the “no thanks” link will send them to the download page as promised. Step 6: Optimize Your Download Page This is pretty straight forward, but very important. You want to keep people happy, so provide them with clear instructions (step-by-step if necessary) on how to download your gift. Your download page is also another piece of valuable real estate, where you can present them with an offer. It works best if it’s a free to join thing (that pays you if they buy the OTO) – make it look like an extra bonus to their download. Here’s a good download page example. Step 7: The First Email In Your Auto Responder This one is very important, and you want to accomplish a few things with it: 1. Give them the download link again in case they missed it – especially important since you used the “Confirmation Success Page” to send them to a one time offer. 2. You want to make them another offer. You are building a list because you want to make sales, you might as well be upfront about it, so people know what to expect (that way they won’t be offended when you try to sell later on) – Again, people who just signed up are the hottest prospects on your list, and you want to cash in on that. 3. You want to hint at what is coming – make them curious, so they look forward to your next email. And let them know that you ARE going to send them more emails. Here’s my suggested template for your 1st auto responder email (of course you would need to change it to fit your campaign): Subject: Thank You {!firstname_fix}, Here’s Your Download Link Hi {!firstname_fix}, Thank you for requesting the “Automatic Money Machines” Report. Here’s the download link again, in case you missed it on the confirmation page. => Download Automatic Money Machines Here! And if you haven’t already, I *highly* recommend that you sign up for Affiliate Cash Secrets. It’s my #1 recommended resource for affiliate marketers. => Affiliate Cash Secrets 12/41 Thanks again {!firstname_fix}. I’ll be in touch shortly, with a powerful tip that can easily triple your affiliate income + an extra free ebook for you. Have a great day, Soren Jordansen www.Soren Jordansen.com You Have Got Work To Do! So that is my basic step by step guide for setting up your squeeze page and monetizing the sign up process. What you need to do now, is go through all the steps and get your whole squeeze page system set up and properly monetized. Even if you already have a live system, you probably need to go back and tweak it a bit in order to optimize and monetize. What’s Next? In the next chapter I’m going to detail, how to write a killer follow up series and how to make money from it. Another crucial step in your system set up, and something you need to have in place before you even think about starting to drive traffic to your squeeze page. 13/41 How To Write A Killer Follow Up Series That Converts Like Crazy The Meat & Potatoes… Your follow up series is the meat and potatoes of your internet business. It’s where you will pull in consistent sales and commissions. For myself the goal is always to make the follow up series turn a profit – meaning that it should at least cover the cost of getting new subscribers. For example, if I spend $1 on average per new subscriber, I want my follow up series to at least generate $1 per subscriber. Fortunately that is not very hard to achieve. In fact I can often turn a handsome profit on the follow ups – that of course makes the revenue from future broadcasts and promotions pure profit. In this chapter I’m going to give you the step-by-step blueprint for setting up a great follow up series – But there are a few topics we need to cover first, so here goes…

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