If the number of backlinking services that have sprung up on the Internet in the last few years is any indication, having lots of links pointing to your site is an important component of off-site SEO. Unfortunately, most of these services are simply providing low-quality, spammy links that will soon either vanish or become so devalued by the search engines as to be made worthless. The folks that sell these kinds of services believe that quantity trumps quality, but I’m not buying that argument, and neither should you.
Rather than having 100 spammy forum profile links that are going to get deleted as soon as the forum owner gets wise to the abuse, wouldn’t it make more sense to have 10 quality incoming links from sites that are actually related to your niche? Not only will the search spiders lend more weight to good quality links, but actual people will see them and click on them. Remember people? Instead of cluttering up the Internet with more and more junk, let’s generate some links your potential customers will find useful.
Of course, backlinks have to have a home, and for most of them, that home is within good content. The reason for that is because the search bots look at what the page is about (among other things) when determining how much weight to give to your link. If you have a link to a gardening site on a page about football, it won’t be worth quite as much link juice as that same link appearing on a page about roses. So how do you make sure the page your link lives on is relevant? Simple. You provide the content.
Now I know you’re familiar with content. Chances are good you spend a great deal of time on content generation already. And frankly, the thought of spending even more time at the keyboard probably makes your hands cramp and your eyes cross. Private label rights articles give you all the benefits of good content without all the work of writing it. And PLR is perfect for backlinking.
Here’s how it works.
Pick up a pack of articles or blog posts or even an eBook from your favorite PLR seller. Take one of the articles and do a quick rewrite. Change the title, rework the first and last paragraphs, rearrange the middle section a bit, and make sure the grammar and style matches your own. Don’t spend a lot of time on this. It should take you no more than 10 minutes.
Now, head over to your Blogger blog, WordPress.com blog, HubPages account, or Squidoo lens and post your new article with relevant links back to your site. Be sure you read the terms of service of these free blog providers, though, because they can be picky about what they will and won’t allow you to link to. WordPress.com, for example, does not allow links to affiliate offers.
You can also save your content as pdf files and upload them to any number of free file sharing sites, like GetFreeeBooks.com or e-Library.net. Remember, pdf files are read and indexed by Google, so those anchor-text links count. You can also host eBooks on your own site simply by uploading them to your server and building a page of free resources containing links to your eBooks.
Next, take your articles and break them up into bite-sized pieces you can use as forum posts, Tweets, Facebook fanpage content, and even blog comments. Just make sure your content is relevant and contributes to the conversation. Simply posting random article snippets to someone’s blog will get you marked as a spammer, and reasonably so.
Finally, don’t forget about audio and video. Podcast directories, video-hosting sites like YouTube and Flickr, and slideshow hosts like SlideShare all allow links both in the content and in your profile, and some allow links alongside your video or audio. While you might not always get the benefit of an anchor-text link, you will get more exposure for you and your content.
Even if you don’t want to post private label rights articles to your own blog, there is no reason not to take advantage of this inexpensive and efficient content-creation system. Backlinking doesn’t have to be a chore, and it doesn’t have to leave you feeling like a spammer. Using private label rights articles for backlinks is cost-effective, efficient, and helps establish you as an authority on your subject.
Discover how to use PLR creatively in your online business at All Quality PLR, your source for quality private label rights articles.
Cindy Bidar has closed All Quality PLR and sold the content to
Nicole from Easy PLR.