How To Write Articles That Are Easy To Repurpose Multiple Ways

By Susanne Myers

Article marketing has gotten a bad rep over the past months, namely after the Google Panda update. Despite that, it’s still a great way to drive traffic to your site and position yourself as an expert. I don’t know about you, but I set aside some time each week to write and submit several articles.

And it all starts with ideas on what to write about. What I’d like to share with you today is my way of coming up with article ideas that I can use in several different formats. I can compile the articles into a short report; reuse the ideas to create blog posts, split them up into autoresponder messages and the likes.

Here’s the easiest way to come up with article ideas that lend themselves to being reused later on in several different ways.

Start With A General Topic

I like to start with a general topic. This article for example is part of a 6 article series on writing articles and reusing the content in 6 different ways. If you start by making a list of articles like that, you can then easily turn them into a short report.

Next, I like to break each individual article into several small points. Here are some templates you can use.

The 3 Ways Outline

For this article, you simply come up with 3 different ways to do something. Write a short introduction on what the article is about, then get right into each way to do things. To create a 400 word article, you want to write about 100 words or two short paragraph describing each way.

Add a closing sentence or two that transitions into your author resource box and you’re done.

The 5 Tips Article

Another great article is a tips article. Again, start with a short introduction and then just write two or three sentences explaining each tip. Use the closing words of your article to transition into your bio.

The 7 Ideas Template

Once you get to 7 or more points of your article, you’re basically creating a list of how to do things. List each idea and add just a sentence to explain it a little more. With these articles I often close by encouraging my readers to give just two or three of the ideas a try.

Please keep in mind that the numbers I used in all three of the templates above are arbitrary. Pick whatever number of points works well for you.

Submit the articles to your favorite article directories.

Once you have 5 to 10 articles on the same topic, outlined using one or several of the templates I gave you above, you can then use each point as an autoresponder message and then expand upon the content in a blog post. Let me give you an example.

Let’s say your article was about 3 ways to lose weight and your three points where:

Add a closing sentence or two that transitions into your author resource box and you’re done.

· Drink More Water

· Eat Lean meat and veggies

· Go for a 30 minute walk.

You write about 100 words or so for each point of your article. That’s enough content to use in an autoresponder message. Just include a little intro and a closing (possibly with an affiliate offer or an invitation to read more about losing weight on your blog) and you’re autroresponder message is done.

Next, you can take one of the points, for example the walking one and write a 250 to 300 word blog post about it including a few tips for effective walking workouts, how to stay motivated and the links.

Last but not least, take the series of articles you’ve written and compile them into a short report.

And now I would like to invite you to learn more about affiliate marketing and how you can grow your own niche site in as little as 30 minutes a day using the strategies and checklists I’m using each day.

Susanne Myers –

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