By Angela Wills
“We wish you a Merry Christmas and a Happy New Year!”
What? But it’s not even Halloween Yet?
Yes I know but now is definitely the time to be planning out your creative holiday advertising.
Don’t make the mistake of thinking your business will slow to a halt during the holidays. Whether you’re selling products, services or anything else holidays, such as Christmas, are an opportunity.
People are off on holidays, they’ve got gift money in their pockets, they’re feeling extra cheerful because family is around. AND they might have a little spare time to spend searching for what they want on the net.
Need some ideas on how you can advertise your business for the Holidays? You can get creative here and do things like:
- Create gift-certificates
- Offer holiday specials
- Offer a free gift with purchase
- Put together holiday packages
- Special giveaways
- Holiday sponsorships
Next you need to get the word out with some great advertising campaigns. You could:
- Buy an ad on a popular website
- Buy an ad in a popular newsletter
- Find Holiday guides to buy an ad in (see below for more details on this one!)
- Do a Holiday advertising swap with another blogger
- Put together and distribute your own holiday gift-giving suggestion list
How to Find Campaigns
- Do a Google search for your keywords and advertising opportunities.
- Tap sites and blogs you already know. Approach them if you don’t see details but see advertising on the site.
- Contact people in your network to see if they know of any advertising opportunities.
How to Create Your Holiday Advertising Banners
Once you know what you will advertise and where, the next thing you need to do is create your ad. There are many common types of banner ads that you can create or pay someone to create. Some of the common sizes are 125 x 125, 468 x 60, 250 x 250, 728 x 90.
Creating your ad will combine a number of important factors:
1. Your target market – In order to reach the market you are targeting you need to understand what they respond to. What colors will capture their attention, what font will draw their interest, will they like plain and simple or flashy images and what are their needs.
2. Your call to action – Every great banner ad includes a great call to action. It’s not good enough to know your target market, get their attention and then expect them to know what to do next. You need to TELL THEM to click or visit your site or fill out a form – whatever it is you want them to do next. Spell it out for them clearly and briefly.
3. Testing – It’s not likely that you will create a killer ad on the first go but it’s impossible to get any results if you don’t get your ads out there. Get going and create an ad, then test it and tweak, test and tweak until it totally rocks.
Now get going, Time is ticking away as every day we get closer to another great Holiday!
If you want to create your banner ad yourself, for free, join me as I teach you how to make holiday banner ads and graphics through live weekly webinars, email coaching, video tutorials, templates and more.