By Jimmy D. Brown of iBusiness Owner

The vast majority of your prospects aren’t all that passionate about your offer.

Truth is, they’re kind of lukewarm. They’re interested, but they’re not taking their credit card out. Instead of making a buying decision, they decide to “think about it.”

Of course you know what happens: They forget about your offer. They don’t return to your store or sales page. Some of them may even make the conscious decision to NOT buy your product.

So what can you do to get your prospects to get excited and take action NOW?

Simple: Offer them an incentive if they order now. Do it right, and you’re virtually guaranteed to make more sales!

Generally, an incentive can take two forms:

1. You offer a discount. One idea is the straightforward discount, such as offering a percent-off. Another ideas is to offer a discount on the overall package, such as by offering free shipping.

Tip: You can even make it a limited-time discount so that your prospects feel a sense of urgency.

2. You offer one or more bonus products. Again, you can even make the bonus offer limited to increase the sense of urgency.

Offering a discount is a pretty straightforward incentive. So let’s talk about how to offer a bonus as a buying incentive.

Here then are the seven keys to offering bonuses that generate extra sales:

• Make sure the bonus is desirable. Point is, if your prospects don’t care about the bonus product, then it won’t help you generate any sales. So make sure it’s something that your prospects already want. Something that gets them excited!
• Create a valuable bonus. Just because you’re giving the product away for free with a purchase doesn’t mean this bonus should be worth little to no money. Quite the contrary – it should have a high perceived value in the prospect’s mind.
• Choose bonuses that are easy to deliver. This is particularly true if you’re selling downloadable products online, such as software or information. Point is, you want to be able to deliver the bonus instantly – right alongside the main product – without you having to manually deliver the bonus.
• Supply an exclusive bonus, whenever possible. If the prospect can get the bonus somewhere else, he might just do that. So try to offer exclusive bonuses to help make the buying decision easy.
• Offer a bonus that compliments the main product. For example, let’s say you’re selling a book about retirement planning. Offering retirement-planning worksheets and software as a bonus would be a great incentive.
• Sell the bonus. If you’re selling via a sales page, don’t just list the bonus. Instead, sell it just the way you’re selling the main product, meaning you should list the benefits of this bonus product or service.
• Remember that you can offer products OR services. Let’s say you’re selling exterior landscaping supplies and information. As a bonus you can offer a free consultation where you provide specific landscaping ideas for buyers. Or if you’re selling a copywriting product, you can offer a sales letter critique.

Conclusion

Offering an incentive is a simple, yet highly effective way to generate more sales and grow your business. To discover still more ways to grow your business, visit iBusiness Owner – you may just learn strategies you never even knew existed!

By Susanne Myers

I love stats and by far my favorite stats to look at, study, and most importantly get better at are my email marketing conversion rates. Getting better at this means instantly more money in your pocket without any added traffic, a bigger list or buying advertising. Here are five different tips for you that will help you get more of your subscribers to open your emails, click on the links in them and most importantly take you up on the offers you’re presenting to them.

Stay On Topic

Make sure your email messages are what your customers are expecting. If they signed up for marketing tips, don’t start sending them offers for the latest diet, no matter how good it is. Sure, this is an extreme example but you get the idea. Stay on topic with both the free content you send them and an offers you mail about.

Use Good Copy In Your Subject Line

What makes me decide if I’m going to open an email or not is the subject line. When I craft a message to my list, I spent more time writing the subject line than the whole rest of the email. Yes, it’s that important. Use all your mad copy writing skills here and keep a swipe file of good subject lines you’ve seen in your own inbox.

Don’t Let Your List Go Stale

You’ve put a lot of effort into building your list. Don’t allow it to go stale. Send them some fresh content, a quick tip, a pdf or even just a link to something interesting on your blog. Don’t go for more than 2 weeks without emailing your list. Ideally you want to make sure you email them something once a week. Otherwise, they’ll forget about you and all the rapport you’ve build with them so far will go out the window.

Add Some Branding

Make it easy to recognize that the email is coming from you. You can do this by including your website name in the “From” email field. Another thing I like to do is choose a short acronym for your list, website or business. For example, whenever I email my list at AffiliateTreasureChest.com, I start the subject line with [ATC].

Share What’s Coming

I learned this particular tip from TV. Think about the end of your favorite TV show… what get’s you all excited about the next episode? The preview, especially if the messages are a bit cryptic and raise curiosity. Do the same thing with your list by hinting at what’s coming and asking them to “keep an eye out” for an important email from you next Thursday.

And now I would like to invite you to learn more about how I went from a 2% conversion rate to a 30% conversion rate by creating small info products and offering affiliate products on the backend. Copy my entire process with this short report at How To Create Small Info Products To Make Affiliate Sales.

By Loretta Oliver

Affiliate marketing is a great way to earn without dealing with the pains of handling the manufacture, storage and shipment of the actual product. It also requires considerably less monetary investment and thus smaller margins for loss. However, when handled correctly, affiliate marketing can provide large pay-outs and greater room for growth which cannot be found in most 9-5 jobs.

Presenting review articles is one of the most effective ways of boosting interest for your affiliate products.


Buyers Are Ready to Buy

Individuals who go through product reviews are looking to buy a product; they want information and reassurance that they are picking the right merchandise. If one can readily present honest and positive reviews to the buyer then a sale is almost always in the bag.


Content Is King

This particular phrase is a familiar motto for all bloggers, affiliate marketers and site masters. Content dictates the amount of traffic to the site and the number of clients pulled in. While it is true that a product’s advertising success is affected by programming factors like search engine optimization, paid traffic generation, keyword use and link building, the content read by the potential client still determines the sale. Computers do not buy products, people do, and people respond to informative articles that will tell them what they want to know in a voice that does not reek of hype or sales-pitch. This is where product reviews come in, objective reviews in a genuine tone will direct the action that clients will take.


Feature Listings Are Boring

Product reviews do more than just list features; they also specify how the product benefits the users. This is very important when one is trying to make a sale because more often than not, individuals do not stop and think of the implications of certain features. Heavy jargon may also turn them off. Product reviews gives the details on how certain attributes or features could be helpful. Reviews specify how a product can improve the quality of one’s life and this is what boosts sales.


Hits Two Birds With One Stone

Product reviews are attractive to search engines and to potential clients. Writing about a specific product and all the pertinent information about it attracts search engine bots and people as well. Potential buyers go straight to review sites and usually just skim through advertising articles. When the product reviews are very helpful in offering objective information, visitors are likely to follow the link of the affiliate products you have posted. Good reviews will also make your site the first stop for satisfied visitors looking for new things to purchase.


Building Trust

Reviews aim to study a product, see its pros and cons, criticize its features and offer a general conclusion. This type of content inspires trust in consumers who are immediately wary of promotional articles. Prospective buyers put more weight in product reviews because they are seen as objective and honest appraisals. Honest assessments encourage individuals to buy because they believe in the judgment of impartial people.

Wrapping things up,

And product reviews aren’t just for physical in hand products, these things apply for digital products as well. You can review anything from the new pen you bought, to your website hosting, to that nifty kitchen gadget, to that big e-course you just took. People like to know what other people are buying and whether or not they liked it, it helps make their buying decision easier, which of course makes your affiliate sale painlessly easy and your commissions check bigger.

Check out Product Review PLR to find out how to get even more product reviews for your website, blog, or newsletter.

Increase Your Affiliate Earning Potential With An eCommerce Online Business

If you’re an affiliate marketer then you understand the fact that the more products you have to promote, the better commission cheques you’re going to receive at the end of every month.

If you’re used to promoting one or two programs at a time, it’s time for you to explore a new option which will allow you to increase your profits more than you ever thought possible.

The world of internet commerce has created more opportunities for affiliate marketers than any other program ever has – the opportunity to have an entire ecommerce online storefront, full of products you can make commissions off of, all based in whatever niche you choose!

Building Your Own eCommerce Online Store

Having your own ecommerce online store is actually much simpler than most people think. A way to build an affiliate ecommerce store is by using data feeds. Data feeds make it possible to display products from one or more merchants in the same web site.

Data feeds are similar to the RSS feeds used by blogs – an ecommerce store set up by a traditional offline business will place descriptions, pictures, and prices of their products into these feeds, and then affiliate marketers can incorporate these feeds into their own ecommerce store and make a commission off of each product sold.

You can either build your own online store, or you can utilise the services of an ecommerce solutions company like Datafeedr.com who will walk you through all the steps and support you as you get your online presence built.

We recommend using the services of an ecommerce solutions company when building your ecommerce online store, simply because they already have all of the software in place to set up your data feeds.

Data feeds are the lifeblood of an ecommerce online store, as they are the ecommerce software that adds new products for you to promote to the site. Adding products manually to your ecommerce online store is certainly possible, but it is a very time consuming process.

Data feeds take all the guesswork out of adding new products to your ecommerce online site, making it easier for you to make better profits with a wider selection to offer your visitors.

What Are You Waiting For?

There’s never been a better time to build your own ecommerce online store, full of products that you could be making generous commissions from for every sale.

The folks at Datafeedr.com have millions of different products that you can choose from for your ecommerce online store; and are ready to help you get your web site up and running in no time!

Watch the video at Datafeedr.com and see how easy it is to set up your own affiliate data feed stores.

eCommerce – Changing The Lives Of Affiliate Marketers Around The World!

Millions of would-be entrepreneurs around the world are discovering just how simple ecommerce is making it for them to finally own their own businesses. Business ownership was once reserved for those who had the experience to innovate new products and services, and the money to implement everything it takes to set up shop.

Fortunately the internet has brought potential business owners a new option – internet ecommerce – which levels the playing field for those who may not have the education, experience, and financial backing that offline business requires.

When you set up your own ecommerce store, you can work as an affiliate marketer; a process that doesn’t require you to own or stock any products, keep track of refunds and returns, or even deal with customer service and shipping issues!

Affiliate Marketing And eCommerce Teamed Together

As more and more traditional offline companies brought their business to the wider online marketplace, ecommerce solutions companies like Datafeedr.com saw a huge potential for affiliate marketers.

Using the power of modern technology these ecommerce services can generate data feeds from those offline businesses, and build an ecommerce business for affiliate marketers containing millions of these companies products.

Each time a sale is made from one of these ecommerce stores, the affiliate who owns the ecommerce web site receives a commission from the company who owns the product. When you take into account the fact that there are hundreds of millions of products that an affiliate can incorporate into their ecommerce online store, the possibilities for profit are virtually endless!

How You Can Join The World Of eCommerce

Believe it or not, you too can have your own ecommerce business. There are dozens of companies which offer everything from ecommerce development to ecommerce marketing.

Joining one of these companies to create your affiliate store, is by far the easiest way for affiliate marketers to create their own ecommerce stores, simply because it allows them to collect unlimited commissions without ever having to touch a product or know anything about web site design.

If you think you may be interested in beginning your own online business, you should start by talking to one of the ecommerce solutions companies like the folks at Datafeedr.com. They make affiliate store building a lot more easier with their push-button store creation system.

If you ever thought that owning your own business was out of your reach, then you need to take a closer look at the world of ecommerce and affiliate marketing – it could just be what changes your life!

Watch the video at Datafeedr.com and see how easy it is to set up your own affiliate data feed stores.

Should I Get into Affiliate Marketing or Sell My Own Products?

It’s really not a matter of one or the other. If you want to maximize your online income, you’re going to do both. There is absolutely no way you can personally offer your target market everything they’re going to buy…so you definitely want to include affiliate links, even if you sell your own products.

As one of my favorite Internet marketing teachers, John Reese, says – People are going to buy from your commission no matter what you do. You may as well make some money doing it.

Having your own products often allows you a higher profit margin and you’ll be building your own list of customers that will buy from you over and over again. But sticking with your own products can be limiting.

Let’s say you’re writing an ecourse about getting a better night’s sleep and you have an ebook on the topic. Obviously, you’ll promote your ebook in the course, but there are other products you can recommend too. Perhaps some more comfortable pillows, eye masks or even a special herbal tea that encourages a more restful sleep. The possibilities are endless if you open your business up to promoting all the products your target market needs and desires.

If you’d like tips to help you increase your affiliate income, sign up for free here: Free Affiliate Marketing Tips from Affiliate Marketing Sweetie.

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What’s Stopping You from Writing Your eBook?

It seems that writing a book goes a lot farther than just a childhood or adulthood dream. When it comes to business writing an eBook not only shows your wisdom but more importantly it establishes you as an expert in your field. If you’ve been in the online business world for long you know that establishing yourself as an expert and standing out above the crowd is not a need but a necessity.

Many people find it hard to write simple things like articles or blog posts and wonder how can I write an eBook if I struggle with simpler things. Writing can be challenging and a lot of people find themselves stuck and not able to move forward. Here are just a few of the reasons you might find yourself stuck.

• I don’t have enough time
• I’m not a good enough writer
• Who is going to read my material anyway?
• I don’t know what to write about
• Writing is hard
• I’m out of ideas

Do any of those sound familiar? I bet they do. Many eBook authors feel the same way at some point in time. I bet most authors will tell you that writing your eBook is all about staying motivated, organization (you’ve got to have your ideas organized and outlined), fresh ideas and how to incorporate hot topics into your writing just to name a few.

So how do you do all those things mentioned above like staying motivated and being organized? Simple. Just pick up your copy of the Mom’s Talk Biz Guide Writing Helps for eBook Authors. The guide will give you tips and tricks and help you work through that writers block.

START-A-BUSINESS GUIDES FROM MOM’S TALK NETWORK:

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Affiliate Manager Success Tips

A successful affiliate program can be extremely beneficial for both you and your business. It is a great way to gain visibility, increase your customer base, and ultimately produce more revenue. However, starting an affiliate program is only half the battle. Managing a successful affiliate program is equally as important as implementing one.

If you are wondering just how to start an affiliate program, you may want to begin by taking advantage of affiliate marketing software and program management tools to help you get started. From affiliate recruitment to outsourced affiliate management, there are plenty of tools that will guide you through the technical steps and process of starting an affiliate program.

Once you have your program in place, your next step and very critical component, is taking on a strong, dependable team of affiliate marketers. It is crucial to you, your business, and the success of your affiliate program to employ affiliates who will best represent your business. You must establish a trust between both you and your affiliates, as well as between your affiliates and your customers. After all, you are depending on them to help your business succeed and in turn, they are depending on you to help them succeed. That is why a strong affiliate team needs a strong affiliate manager.

Whether you choose to manage your affiliate program on your own or take advantage of outsourced affiliate management, the key to a successful program is effective affiliate network management. If you find that you are too busy with the day-to-day to give your affiliate program the proper attention it needs, then by all means, hire an affiliate program manager. While managing your affiliate program may start out as a manageable task, you may want to consider outsourcing affiliate management services as the program grows and becomes more successful.

An effective affiliate manager must know three very important things: 1) the product, 2) the audience, and 3) the approach.

The Product
As a business owner, you know your product better than anyone. However, if you choose to utilize outsourced affiliate management, be sure that your affiliate manager is equally as knowledgeable and well-versed in your line of business and specifically about your product or service.

The Audience
Nothing is more important when it comes to successful affiliate marketing than knowing who your audience is. Proper and successful affiliate management will require making sure that your affiliate marketers are targeting the right audience, and ultimately bringing in customers.

The Approach
Once your audience has been identified, it is equally as important to speak to them in a way that is enticing, attractive and of course, makes them want to buy your service or product. While you are working hard to build your business and your brand, it is absolutely critical that your affiliate marketers are in line with your business approach. Be sure that they are advertising in the right places and using the right language.

Take the time to set up an affiliate program that works best for you. The bottom line is a successful affiliate program that is well managed will mean more success for you and for your business.

For more answers to your questions about starting and running your own profitable affiliate program that your affiliates will love, claim your copy of the step-by-step Affiliate Manager Sweetie course now.

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3 Commonly Asked Questions about Affiliate Management

People always have all kinds of questions about starting their own affiliate program and it’s always a good idea to be prepared. Starting and managing your own affiliate program isn’t something that can be done on the fly. It takes carefully preparation and planning, but the results are well worth it. Here are 3 commonly asked questions:

Question 1: How much commission should I offer in my affiliate program?

How much you offer will depend on the amount you can afford, taking into consideration the lifetime value of a customer, what your competition is doing and how attractive you can make your offer.

As a general statement, information products usually have a higher commission rate – often between 25-50% with the higher end being more common. Consumer products with smaller profit margins can be as low as 5%, but don’t often go above 20%.

But what you charge should be based on your own unique business. Here are some more things to help you come to a decision:

Sometimes it’s okay to pay a bit more for a first-time customer who will buy from you over and over again.

Always see what your competition is offering, but you don’t have to get into a commission war. Just make you can make your program very attractive through good conversion rates, unique and useful promotional tools and other attractive features.

Question 2: What kind of affiliate tools should I provide to my affiliates?

The simplest answer is: Give them what they want.

Talk to your affiliates and see what they need to serve their unique audience needs, and where possible, provide it to them.

For hard-hitting promotions, you can craft email copy, conduct live teleseminars with content and sales pitch, special reports, etc.

For the content-starved webmaster (and there are plenty out there), give them things like articles, free ebooks and other informational content.

The important thing is to listen to your affiliates and watch which tools convert best.

Question 3: Q: Can I have an affiliate program with a service-based business?

Sure you can. If you have a profit margin or a lifetime customer value that allows you to pay commissions, certainly.

If you have services available that are at a set price, it’s easy to automate everything and run your program, just like a product-based one.

If you charge by the hour or have to give project estimates, it’s a little tougher to automate completely.

Here are a few options:

- Have a script that can track who referred your potential client to you. Ex. Affiliate recommends your service through a tracking link. Potential client clicks the link, checks out your website and fills out a form for more information. Your system tells you who referred the client and if they purchase your services, you can give the affiliate a commission.

- You could do it as a pay-per-lead opportunity where the affiliate is paid a smaller fee for every person that fills out the form for more information. This would be easy to automate in most affiliate systems that can handle pay-per-lead transactions.

- Don’t want to go with a full-blown affiliate program? You can institute a client referral program where you simply allow your clients to recommend your service, in return for credit for services. When a new client comes to you, you ask where they heard about you and you add a credit to your referring client’s account

An affiliate force is an incredibly powerful thing and when you consider you don’t have to pay affiliates anything until they produce results for you, it’s one of the best deals going in Internet marketing today. Plan your program well and you’ll soon have your own active force of affiliates bringing you new customers every day.

For more answers to your questions about starting and running your own profitable affiliate program that your affiliates will love, claim your copy of Alice Seba’s step-by-step Affiliate Manager Sweetie course now.

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How To Work Smarter Not Harder As An Affiliate Marketer

As an affiliate marketer, you know better than anyone just how important it is to drive traffic to your affiliate website. After all, that is how you make a profit. However, affiliate marketing success takes strategy, time management and understanding the importance of how to work smarter, not harder.

The key to online affiliate marketing is to first learn affiliate marketing basics. Take the time to invest in an affiliate marketing guide, tutorial or affiliate marketing ebook. These tools can be instrumental in gaining the knowledge you need to become a successful affiliate marketer. You wouldn’t jump into the ocean without first learning how to swim. The same goes for learning affiliate marketing. Make sure you understand the basics before you jump on in.

Once you know and understand just what affiliate marketing is and how it works, you can then start earning money. Well, almost. Earning a living through affiliate marketing sales is more than possible, but you must be strategic. The key to success is to know how to make it work for you. Many affiliate marketing newbies often spend too much time focusing on what they are doing and not who they are doing it for.

While working hard as an affiliate marketer is important, it is equally important to spend your time wisely. Initially, it may seem like a good idea to advertise on every website, become members of multiple online forums, and write as many articles as possible, all in hopes of gaining visibility. But you will soon discover that many of these efforts will prove to be in vain.

So how do you drive traffic to your affiliate site without spending every waking moment trying to master the myriad of online media available to you? The answer is simple. You must work smarter, not harder. Building targeted traffic is a keystone for affiliate marketing success.

While being visible is critical to affiliate marketing success, you must be seen by the right people. Take the time know your audience, seek them out, and direct your message to potential customers, not every John and Jane Smith who happen to be surfing the web. Once you have identified who your audience is and where they can be found, driving traffic to your affiliate site becomes a much easier, and more effective task.

For example, if you are an affiliate marketer for a health and wellness service, you wouldn’t want to write an article for an auto industry website. Instead you may want to consider placing an ad in a family oriented newsletter. Or, you might consider websites and ezines that focus on cooking, exercise, and even clothing. The more strategic you are about targeting traffic through well-placed ads, enticing articles and unique offerings, the greater success you will have in affiliate marketing sales.

Your success as an affiliate marketer is dependent upon you and you alone. Don’t burn yourself out by saturating the internet with one-in-a-million advertisements, going after dead traffic or wasting your time in front of a less than interested audience. Instead, work smarter by knowing your audience and being strategic with your approach. Then and only then will you attain affiliate marketing success. People make the mistake in thinking that a business built to last is too much work, or takes too much time. Sure, you’re going to have to work for it, but if you work SMART, you can get results faster than you may have thought. So, how do you work smart? The best things I’ve found, is to find someone else who’s ALREADY doing what you want to do and follow in her footsteps. If you want to follow in the footsteps of someone who’s been making a steadily increasing full-time with affiliate programs, go here:

	Affiliate Marketing Sweetie

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Online Shopping Carts De-Mystified

We all need technology and new programs to make our online businesses run more smoothly. Afterall, computer technology is what allows us to sell our products online to our audiences. But sorting out all the details of new programs and determining what programs best suit our businesses and budgets can be very time consuming.

As an online product seller, one thing is true across the board: you need a shopping cart program. However, not all shopping carts include the same features nor are they priced the same. At one extreme you have free carts that may not be secure and offer no extra business features but the other extreme is the shopping cart that has many features but costs well over $100 per month.

With such disparities, it is important to do your research and price comparisons but if too much time is spent on research, then you are not able to focus on the money-making aspect of your business. Or, if you commit to a certain program and then determine it’s not right for you, you will have lost some hard earned money.

If you need a guide to explain the different features of an online shopping cart and what extra features will help your business grow, join us at the Shopping Cart FAQ teleseminar on December 17, 2008 at 9pm ET. Your personal guide is Regina Baker, your ecommerce solutions advisor who will answer all your shopping cart questions.

Over the years Regina has heard from numerous home based business owners the despair about not having $100+ per month to pay for an online shopping cart. Or feeling like they’ve wasted money on carts that had so many features their small businesses just could not use. Before you make a mistake in choosing your shopping cart, hear first hand how Regina has become the ecommerce solutions advisor overcoming some mistakes she made along the way, and her strategies for choosing the right shopping cart.

If you are new to internet marketing, you will leave the teleseminar with a full understanding of how an ecommerce website and shopping cart work in unison. Discover how to fully automate your ecommerce business so you can truly make money while you sleep.

If you are an experienced internet marketer, you might evaluate your current shopping cart and learn from Regina how you can make your ecommerce business run more smoothly and more efficiently. Improving your business automation will leave you more time to develop other money-making projects.

Don’t miss this opportunity to have access to Regina Baker’s ecommerce expertise at the Shopping Cart FAQ Teleseminar — for only $1 come and learn something new, ask your burning questions, and leave with a better understanding of how your business can grow with the right shopping cart.

Click Here To Register for This Informative Shopping Cart FAQ Teleseminar on December 17th at 9pm ET.

Talk to you soon!

Leona L

How To Use Video To Boost Your Website Sales Conversions

It’s a well known fact that many of us are primarily visual in the way we relate to the world around us. With this in mind, it only makes sense that you would be able to make the content of your web site more accessible by adding the video features to your web site.

The thing to remember about using video is that you need to keep it short, sweet and to the point. No one is looking to settle down with a bowl of popcorn and a soda while watching the video presentation on your site.

You want the video to follow the same lines as your text. Let it be concise, to the point, and call attention to the features of your product or service that will be of most interest to prospective clients.

Prepare the text for your video script and run through it with a couple of people before you ever begin the process of videotaping. You want to make sure there are no dead spots in the text that would create a pregnant pause during the video presentation.

Also take care to choose locations that will provide you with sufficient light. Nothing will turn off a prospective client like clicking on a video presentation and finding it is too dark for anyone to see what is happening.

Videos, when planned well and accessible to any potential client, can help to set your website apart from your competition and boost your sales conversions.

If filming yourself doesn’t appeal to you a quick and easy way of creating videos is to create a powerpoint presentation and record this using a program like Camtasia Studio.

You can download a free trial from here http://www.techsmith.com/camtasia.asp

What this software will do is it records everything that happens on the screen of your computer from the movements of your mouse to your voice when connected to a microphone. This recording can then be uploaded to your website in Flash format for quick and easy viewing by anyone visiting your website.

Once your video is completed be sure to also upload it to websites like: http://youtube.com and http://video.google.com which gives your product extra free publicity. You can even use those websites to host your video for you and link to it on your website which saves you any additional bandwidth costs.

Take advantage of human nature and how we see the world around us by adding video to your website to boost your sales conversions.

Brian Terry is the publisher of a controversial top-secret report that reveals the secrets to increasing your website sales by 275% or more. You can get your free copy by visiting his website here.

How To Increase Your Website Sales Conversions Guaranteed!

Improving your copywriting is a key factor in increasing your websites sales conversions. Ideally you want to use proven techniques that will grab the readers attention and persuade them to buy your product.

The good news is there’s a “super” easy and extremely simple way of doing this… add testimonials to your website.

People respond well to what other people say about a product.

This kind of credibility is essential because the person giving the testimonial purchased the product and obviously got a benefit from it. Plus that person is not being paid to say they liked the product or to talk the product up.

Testimonials add validity to your offer and in turn increase sales conversions…

They give your offer that “personal touch” that you simply could not do by yourself.

People will rarely say they like something if they don’t, so this makes testimonials extremely believable.

When you use testimonials on your website be sure to include a name, location and possibly their website address because this helps to make your testimonials more believable.

Getting testimonials is easy when you know how.

Here are 2 quick ways you can begin collecting testimonials right away…

1. Send an email to your customers and ask them for a testimonial.

2. Set up an autoresponder your customers are automatically subscribed to where you ask for a testimonial.

Here’s how you can put testimonial requests on autopilot…

Add messages to your customer autoresponder that help them consume your product, then after a few weeks ask them for a testimonial.

If you’re just starting out you may not have any testimonials just yet. Whatever you do do not make them up! Falsifying testimonials is a bad idea. What you should do instead is to wait until you get feedback and then add it to your copy as soon as you can. The sooner you can increase your website sales conversions through the use of testimonials the better.

Ideally your testimonials need to say one (or all) of these 3 things:

1. Highlight specific benefits gained from using your product
2. Specific results gained from using your product
3. The experience gained from doing business with you

Testimonials can be highly effective if you choose the right ones. Don’t just settle for anything, just to get testimonials on your copy.

It’s far better to wait for the ones that will be effective and help with your website sales conversions instead of just using whatever you can find.

The best places to add your testimonials are at the top of your website near your headline, in the middle of your page, at the bottom of the page and on your order page.

Testimonials work on the same basis as word of mouth advertising. Word of mouth advertising works well because of that trust factor.

All the experts agree that people are more likely to listen and respond to what a typical customer has to say about your product then anything you have to say.

Here’s how to “turbo-charge” the power of your testimonials (and your sales conversions)…

simply include a picture of the person who wrote it. This works extremely well because it adds to the believability of the testimonial.

The bottom line is this… testimonials can and do “significantly” boost your website sales conversions.

Brian Terry is the publisher of a controversial top-secret report that reveals the secrets to increasing your website sales by 275% or more. You can get your free copy by visiting his website here.

5 Ways To Quickly Increase Your Landing Page Conversion Rate

There are three major ways in which you can create your landing page conversion rate. All landing pages created by professionals usually include these three elements at a few others.

1. The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself.

2. The second way is by adding your picture and signature to the bottom of your landing page. This radically increases visitors’ trust. Most people who resist buying products online do so because they’re weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product. By adding your picture and signature, you can gain visitors’ trust.

3. Another way in which you can increase your landing page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.

4. You can also gain trust is by offering something for free. This is generally what you’ll do if you’re using a squeeze page to generate leads: you offer a free report or five-day course – and then use that to generate leads, which you will later upsell or generate revenue from via affiliate sales.

Why is this technique so effective? Quite simply because it allows people to judge your work and ideas before they actually have to pay for them. It’s also a great way of building trust and establishing yourself as an expert.

5. In addition to these four ways in which to increase your conversion rate, you should always guarantee a product for a specific number of days.

If you sell through Click Bank, you actually wont have a choice about your guarantee time span. But if you’re using Paypal or some other check out program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.

Follow all of these steps and you will significantly increase your landing page conversion rate.

Brian Terry is the publisher of a controversial top-secret report that reveals the secrets to increasing your website sales by 275% or more. You can get your free copy by visiting his website here.

How To Make A Fortune From Someone Else’s Product Launch Without Being An Affiliate Or Promoting Their Offer

By Jimmy D. Brown of “Small Reports Fortune”

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I’m an observer. I watch marketers and how they work. I look at how people respond to marketing. And I’ve discovered something interesting over the years that I want to share with you as it relates to building your internet business.

Hot topics and trends come along regularly. There’s always a new “in” thing making an appearance on the radar screen. And whenever there’s a new rage, there will be marketers who jump on the bandwagon.

That can pay off big for YOU if you’re smart.

Let me explain.

What happens when a new trend or technique or tool surfaces?

*** People begin to talk about it.***

Marketers begin convincing people why they need it. Consumers tell their stories. Discussions take place. Hype builds. Sometimes controversy breaks out. An education process unfolds.

Through it all … DEMAND increases.

Now, here’s where you come along.

You piggyback on the popularity of the latest big hit by creating a small report on the topic. You get the benefit of other marketers creating hungry leads for your offer without them even knowing it.

Let me give you an example -

EXAMPLE

When John Reese released Traffic Secrets it was a huge success. He sold over a million dollars worth of product in one twenty-four hour period. However, at a $997.00 asking price, it was out of reach
for many consumers.

But…

What if YOU had decided to write a 15 page small report entitled, “Free Traffic Secrets” and offered it for $20 … do you think you would have had any takers? Of course!

Why? Because every marketer on the planet was talking about the need for web site traffic so they could build interest in John’s course. They were creating hungry leads for your offer without them even knowing it.

All of these marketers expertly and persuasively pointed out the necessity, benefits and usages of getting web site traffic. They, in essence, would have created demand for the TOPIC of your
small report.

1. Many of those that couldn’t afford John’s high-ticket product would likely buy your small report because the end result of getting site traffic was something they had been told repeatedly they needed!

2. Many of those who could afford John’s high-ticket product would also likely buy your small report because of the same reason AND they would like to know what you might offer differently than John.

Do you see how powerful this is?

Even as I type this lesson out, I have received DOZENS of emails today announcing a new co-registration product that everyone’s talking about.

I could spend a few hours this evening writing a small report on the same topic and sell it like crazy tomorrow because of everything that’s being said about the subject today.

So, what’s the lesson for you to learn here -

**The surest way to create a hot-selling small report is to pick a topic related to that which everyone is talking about.***

You know, it doesn’t matter what “market” you’re in, chances are you see the same kinds of outbreaks that I see in “internet marketing” circles …

• Major product launches
• New technologies and tools
• Fresh research
• Innovative features and improvements
• Ground-breaking news
• Hot topics of discussion
• Best-selling books
• Interest-grabbing magazine articles
• Emerging trends

The list could go on and on, right?

It shouldn’t come as a big surprise that you need to monitor what’s going on around you, specifically looking for the latest topic everyone’s talking about.

You can do this by regularly browsing 4 trend and event “hot spots”…

1. Active Forums. Find at least one ACTIVE forum related to your market and regularly visit it to look for ideas. Keyword here is “active”. The ideal forum will have a number of participants who regularly post messages.

2. News Feeds. You can begin with Google.com’s news center at http://news.google.com.

You should also look for a news feed or site that is specific to your field of interest. For example: I regularly visit http://ChristianHeadlines.com to stay on top of events related to some of my Christian sites.

3. Article Directories. Spend a few minutes at your favorite article directory, focusing specifically on the NEWEST articles posted and the TOP RECENT articles read. I regularly check http://goarticles.com.

4. Competitor’s Lists. You’ll also want to “spy” on what your competition is doing by joining their lists. When a major competitor begins highlighting certain topics in their content (I.E. “articles”) and / or releases or promotes a specific product, it’s a good indication that you should pay attention.

All of these things allow you to capitalize on the current buzz!

Create small reports based on these buzz-worthy topics.

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Jimmy D. Brown is the author of “Small Reports Fortune”
if you can write 7-15 page small reports, you can earn a living online working just a few hours each week from your home. Look for his EXCLUSIVE formula “Creating A Six-Figure Income With Small Reports” here.
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Do you want to learn what the pro’s do to persuade people to buy their products NOW?
Of course you do! The fact is that everyone wishes they could make more sales, regardless of what, when or how they are selling. Isn’t that the whole point? To make as many sales as possible? I’ve had some success at selling certain products and I’ve also had some “learning experiences” If you’re like me I’m sure you could do without the “learning experiences!” Don’t get me wrong, we all learn from our mistakes. But I’m sure you would agree that it is smarter to learn from someone else’s mistakes instead of having to make them yourself.

When it comes to selling a product there are certain things that are just common knowledge…
We all know it’s a numbers game and you have to get your product in front of lots of people to make a few sales.
We all know that it’s important to explain the features and benefits of our product and make it easy to understand.
We all know that we have to follow up with people that showed interest in order to push them over the fence.

As a matter of fact, we’ve all seen or read eBooks that claimed to be the answer to all of your sales problems but all they seemed to reiterate were those same few points. Tell me something I don’t already know!

Well, finally someone has! I just read Omar Martin’s “High Performance Sales Secrets” and the creative juices have been flowing ever since. This product has shown me the specific triggers to get people to buy. It has truly opened my eyes to some simple things that I was just failing to do. I have all kinds of ideas now on how I can convert my sales presentations into killer cash producing machines!

This product is so much more than just an eBook. It is a full training course loaded with demonstrations, illustrations and even training videos! Yes, even training vids. I’ve never seen it made so simple to become a true power seller. This product gets it across in 5 simple steps without a bunch of techy jargon!

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Without a doubt this product is going to boost my sales and it can do the same for you. “High Performance Sales Secrets” has shown me the keys to turning my products into cash by Making My Customers buy.

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