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Establishing a quality, long-lasting and lucrative relationship with your subscribers may seem like a daunting task, but is absolutely critical in order to maintain a successful online business. While selling to your list can be intimidating, remember that a missed opportunity is a lost one. You will never realize the true potential of your customer-base if you do not tap into one of the best resources you already have – your list!

If you have not yet made the attempt to promote your business to your subscribers, don’t act hastily by inundating them with an onslaught of email promotions. Start out slow and test the waters first. An initial email letting them know you will be sending them valuable offers will open the lines of communication and lessen the shock value of advertisements appearing in their inboxes. This is an opportunity to sell yourself and your business while gaining their trust before the “sales” even begin.

Any subscriber who truly is not interested in receiving your promotional offers will then have the opportunity to let you know up front, and most will not hesitate to be very forth coming. Just as they have had the chance to “opt-in” to your mailings, they will now have the chance to “opt-out” of your promotions. This will help you weed out subscribers who have no potential to become customers in the first place. You do not want to waste your time with contacts that will not result in an increased profit anyway. The good news is that most of your list will not respond. In fact, they will most likely appreciate the heads up and possibly be even more receptive to your future offers given that you were considerate enough to “ask” their permission in the first place.

Once your list knows what to expect, you can begin the actual task of promoting. That does not mean to send them multiple offers on a daily basis until they exile your address to the world of SPAM. However, it does mean that you will have to stay on top of contacting your list and make a point of doing so frequently enough to stay current and fresh in their minds without filling their inboxes with clutter.

It is also important to maintain a balance between content-driven emails and those containing promotions. Selling to your list requires a delicate balance. Mix it up without mixing messages. In other words, alternate between information and advertising but do not blend the two. You do not want to take the risk of your message getting lost. You want to remain to be a voice your subscribers can trust without becoming too sales-driven and you also want to make sure your advertisements are clear without getting lost in your content. A good idea to consider is to send one promotion for every two or three information-driven emails. This way, you will not come across as overbearing and will simultaneously be taking advantage of possible revenue-building opportunities.

So don’t be afraid to promote to your list. It can and will prove to be a lucrative decision.

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Affiliate Marketing Tips Affiliate Management Tips Article Marketing Tips Blogging Tips Copywriting Tips

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	Online Marketer's Bootcamp - The Freedom to Be Your Own Boss (Free Report)
	Quick Start Blueprint - How to Fast Track Your Way to an Online Business (Free Report)
	Sweetie Marketing for a Low-Maintenance, High-Profit Business (Free Workbook)
	Learn How to Be an Internet Marketing Sweetie and Grow Your Online Business (Free Workbook)
	29 Affiliate Promotion Tools Ideas
	10 Giveaway Ideas to Grow Your List
	8 Must-Have Internet Marketing Tools

OTHER FREE RESOURCES:

How to Get More 1st-Time Visitors to Buy Your Product (Free Quiz) How to Start Earning $100, $200 an HOUR or More from Your Online Business (Free Quiz) Free Video Tutorial & Blueprint on Resell Rights Products Internet Marketing Basics with Armand Morin (Audio Interview)

There are very real concerns about list building and promoting to the people on your mailing list. And all the conflicting information out there doesn’t help matters when you’re trying to do the right thing.

Whether you’re new to list building or have been at it for awhile, it’s completely normal to hesitate about sending offers and even feel a little guilty about doing it.

Here are a few things to keep in mind:

- If you have not yet made the attempt to promote your business to your subscribers, don’t act hastily by inundating them with an onslaught of email promotions. Start out slow and test the waters first. An initial email letting them know you will be sending them valuable offers will open the lines of communication and lessen the shock value of advertisements appearing in their inboxes.

- A subscriber who is not interested in receiving your offers will have the opportunity to let you know, and most will not hesitate to be very forth coming. Just as they had the chance to “opt-in” to your mailings, they will now have the chance to “opt-out” of your promotions.

This will help you weed out subscribers who aren’t customer material. The good news is that most people will appreciate and be receptive to your offers given.

- Once your list knows what to expect, you can begin the actual task of promoting. That doesn’t mean you can send them multiple offers on a daily basis until they exile your address to the world of SPAM. However, it does mean that you will have to stay on top of contacting your list and make a point of doing so
frequently enough to stay current and fresh in their minds without filling their inboxes with clutter.

- It’s important to maintain a balance between content-driven emails and those containing promotions. Selling to your list requires a delicate balance. Mix it up without mixing messages. In other words, alternate between information and promotions but don’t blend the two.

You do not want to take the risk of your message getting lost. You want to remain to be a voice your subscribers can trust without becoming too sales-driven and you also want to make sure your offers are clear without getting lost in your content.

I know that selling to your list can be intimidating because I used to feel that way too, but you have to remember that you’re running a business and emailing your list is not charity work.

If you have not yet made the attempt to promote your business to your subscribers, or you feel in the wrong when you do, it’s time to overcome your fear of selling to your list so you can make more money. Head over to Email Marketing Sweetie and learn how to grow your list, reduce your workload, and boost your income.

FREE TIPS:

Affiliate Marketing Tips Affiliate Management Tips Article Marketing Tips Blogging Tips Copywriting Tips

Email Marketing Tips Information Product Tips Membership Site Tips Outsourcing Tips Website Traffic Tips

RELATED POSTS:

How To Work Smarter, Not Harder As An Affiliate Marketer Should I Get into Affiliate Marketing or Sell My Own Products? The Confidence to Create Your First Information Product Mobilize Your Passive Income by Creating & Selling Information Products Going Beyond Ebooks – Adding Value & Usability to Your Info Product Discover Why You Need to Learn Internet Copywriting Strategies for Writing Effective Website Copy How to Know When Your Website is Ready for Traffic Which Affiliate Programs are Best? Yes! You Can Promote To Your List Do You Hesitate When it Comes to Mailing Offers to Your List? Affiliate Manager Success Tips 3 Commonly Asked Questions about Affiliate Management Skip the Hype & Find Quality Internet Marketing Information Before It’s Too Late

RELATED FREE EBOOKS:

	Online Marketer's Bootcamp - The Freedom to Be Your Own Boss (Free Report)
	Quick Start Blueprint - How to Fast Track Your Way to an Online Business (Free Report)
	Sweetie Marketing for a Low-Maintenance, High-Profit Business (Free Workbook)
	Learn How to Be an Internet Marketing Sweetie and Grow Your Online Business (Free Workbook)
	29 Affiliate Promotion Tools Ideas
	10 Giveaway Ideas to Grow Your List
	8 Must-Have Internet Marketing Tools

OTHER FREE RESOURCES:

How to Get More 1st-Time Visitors to Buy Your Product (Free Quiz) How to Start Earning $100, $200 an HOUR or More from Your Online Business (Free Quiz) Free Video Tutorial & Blueprint on Resell Rights Products Internet Marketing Basics with Armand Morin (Audio Interview)

By Alice Seba, Teacher at Email Marketing Reform School

You may have heard other online business owner’s say that it’s a good idea to offer some kind of freebie to entice your visitors to sign up for your mailing list. That way you’ll get more people on your list that you can turn into subscribers.

This advice can be true, but it’s only telling part of the story.

Do it wrong and you might grow the list, but your responsiveness will go down the tubes.

The Key to List Freebies:

Make sure the freebie is something created by your company, represents you and your products…and is very relevant to what you plan to sell to your list.

That may sound simple enough, but I see people scrambling to acquire resell/giveaway rights to products they can put as bribes for subscribers.

Why This is a Problem

This strategy promotes someone else’s business and showcases someone else’s expertise. To have a truly responsive list of your own, you have to knock their socks off with YOUR stuff. You want to start your relationship-building off with a bang and you can’t do that giving away Joe Blow’s Guide to Growing Beautiful Tulips.

Freebie Ideas

• A topic-specific report you created (if you use PLR, take it and make it unique, add your branding and promotions).
• Go the extra mile and create a full-on course (instead of a teeny-weeny report) that will show your readers exactly the kind of great stuff you are famous for.
• Coupons and other special offers for your product – particularly for shopping cart style websites with store update newsletters.
• Useful tools, spreadsheets, software…anything your customers need to help them eventually consume more of your products.

If you currently offer a freebie made and branded by someone else…cut it out. If you don’t offer one, try a highly-targeted free offer and see what it does for your opt-in rates. Take the time to create something that will WOW your readers and they’ll be tuned into what you have to say, week after week.

Recommended for Further Study:

For more help with your email marketing and building a list that is dying to take your product recommendations, check out Alice Seba’s Email Marketing Reform School. This isn’t some simple ebook or audio course – it’s a one-on-one 4-week coaching program is customized to the needs of your unique business. It’s a must for every online business owner serious about email marketing.

By Alice Seba, Teacher at Email Marketing Reform School

Have you ever worried if you’re emailing your list too often? Have you had nightmares about losing subscribers, getting angry hate email and other horrible things?

You’re most certainly not alone. There is always a great debate on how much one should email their list. Some will boldly state appropriate intervals, but I haven’t a clue how anyone figures they can put out a blanket frequency rate for all lists, across all markets.

The fact of the matter is – there is no one size fits all for every email list, but here are some guidelines…

Stay in the Mind of Your Prospects & Customers

Your goal in email marketing is to keep your business in the minds of your prospects and customers. You also want to your readers to consider you the go-to source for information you share and the products you sell. If you email to infrequently, that could become problematic as they’ll just forget about you.

But what about the other side of the coin? Can you email too much?

Maybe, but what works best for your market and your list is up to you to test. You can look at open rates, response rates, etc. to help you determine what is best for you.

Personally, I email my Internet marketing list 2-3 times per week. It’s quite likely that some people don’t like it, but I’ve found this works very well in the grand scheme of things and I’m here to please the majority of my active subscribers. If you’re on my list, you know that I tend to write short emails. And amongst the product promotions I do, there is plenty of free stuff, information, etc.

In other markets I’ve dabbled with, I’ve also found a similar formula works. Stay in contact a couple times per week, keeping it short and sweet.

But does that mean you need to start emailing more often if you’re not already?

No, of course not. If you’re on a weekly schedule and it suits you fine, don’t sweat it, but you might start doing some testing.

For example, if you’re sending a weekly email that includes information on a few different subjects, try breaking it up into multiple emails. Remember, when you give your readers too many topics to focus on at one time, you diminish your chances of them paying attention to all those subject. Instead, send them one subject per email at a time and see how that improves your response rates.

Above all, think value

In the end, it’s not really the frequency that’s important…it’s the value you provide your subscribers. If you deliver tremendous value, your readers will look forward to and act on your emails.

Recommended for Further Study:

For more help with your email marketing and building a list that is dying to take your product recommendations, check out Alice Seba’s Email Marketing Reform SchoolEmail Marketing Reform School. This isn’t some simple ebook or audio course – it’s a one-on-one 4-week coaching program is customized to the needs of your unique business. It’s a must for every online business owner serious about email marketing.