If You Love Writing Ghostwriting Could Be For You

The need for behind the scene writers, also known as ghostwriters, is huge. Content is king and the thought of having to add fresh content on a regular basis to a website, a blog, article directories, etc sends some people running for cover.

That’s where you come in. If you have a love for writing, a knack for words and don’t mind hanging out behind the scenes and letting someone else take credit for you hard work ghostwriting is a perfect avenue for you to take.

Sometimes people have questioned if it’s ethical or right to use material that someone else has written and call it your own. There’s no right or wrong answer, it’s a matter of personal opinion but you might be surprised to find out that a lot of the greatest books by famous people were actually written by ghostwriters!

A ghostwriter can be used to do a project from start to finish with very little input from the person hiring the writer. Or sometimes the person hiring a ghostwriter will have notes or an outline that they just need the writer to put together into an eBook, report, article, etc.

A lot of people complain that it’s hard to find a good ghostwriter or that once they do that writer ends up so busy that they can’t take on more work. That just goes to show that if you have great writing skills and enjoy doing it you can make a nice profit doing it. If you produce high quality work and great customer service skills you will probably find yourself with a few clients that keep you busy on a regular basis.

If you think you have what it takes to be a successful ghostwriter or just want some more information about it pick up your copy of The Ghostwriting Success Teleseminar.

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How to Know When Your Website is Ready for Traffic

Many people worry about perfecting their website before they start advertising campaigns and other promotional strategies. The thing is, your website will never be perfect and as you drive traffic to it, you will be able to make improvements over time by seeing what really works on your website. Without the real-live visitors coming to your site, it’s tough to know how effective your website will be.

Still, you don’t want to make sure that your website is presentable and will motivate people to buy your product, sign up for your mailing list or whatever you want them to do.

Here’s some quick pointers:

1. Do you have attention-getting headlines?

If your website says, “Welcome to MySite.com” – go back and find something that will immediately grab your visitors attention and make them want to stay and read more.

2. Avoid distractions and excessive navigation.

When a visitor hits your website, you want them to follow certain actions. If you give too many choices with a ton of links, they’ll end up going elsewhere on your site or just leave altogether. When people are presented with too many choices, they often make no choice at all. That’s not good for your website.

3. Make sure you have a call to action.

Each page of your website should direct your visitor on what to do next. Whether it’s to buy a product or join your mailing list…make sure they know what to do next.

4. Study copywriting.

It will be one of your most powerful sales tools. You can’t interact with all of your website visitors personally, so your website needs to do the selling for you. Look at other websites and see which sites really grab you and hold your attention. Use these ideas as a starting point.

Perfection isn’t really required before getting started, but be ready to make improvements as you go along.

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Strategies for Writing Effective Website Copy

It’s relatively simple to gain trust with your website copy and establish yourself as the expert in your area of business. This article will help you star doing that. Whether you sell candles or mining equipment, your online customers want to know that you are a reputable business person and that you “know your stuff”.

You need to speak directly to your target audience and give them the information they are looking for.

Writing for the Web Requires a Different Approach

Internet surfers are continuously looking for information and a solution to their problems. If they’re going to buy anything from you, you need to establish yourself as a credible and informative resource, who also happens to have a terrific product. Speak directly to the needs and desires of your visitor and you will have a captivated audience.

A Few Tips:

1. Talk to your customer - Avoid focusing on yourself. You are irrelevant. Tell your customer how she will benefit from using your product. Use the word “you” and you can be certain you are speaking directly to your customer.

2. Understand your target customer – Understand what motivates your customer and write from their perspective. Don’t try to appeal to everyone. You’ll get better results when you can speak directly the pains and problems your potential customer has than trying generic copy to sell to a wide variety of people.

3. Get attention – You can do this with a good headline and sub-headlines. That way, people will know instantly if you have what they are looking for. Forget cute and clever headlines…give your visitors the straight goods.

4. Keep it simple - Use short sentences and simple words. Your visitors eyes tire easily. Be kind to them! Break up your paragraphs and create plenty of white space.

5. Be casual – The web not the place for a formal essay. Write as you speak and be friendly with your visitor. Do double-check your spelling and follow most grammar rules, but keep the tone light, especially when your target is a more casual group.

6. Set yourself apart from the competition - What makes your product unique?

7. Prove it! – Add testimonials, sales statistics and anything else that proves your claims.

8. Create a sense of urgency - If people don’t sense urgency, they aren’t likely to click on your link. Limited time offers are perfect or showing your potential customer can no longer wait to solve her problem, can be effective. Make sure your potential customers feel the need to click on your link now.

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Discover Why You Need to Learn Internet Copywriting

Internet copywriting can be intimidating, especially for business owners who do not consider themselves to be “writers”. However, learning copywriting and applying it to your business website can and will increase your profit-earning potential.

We have all heard the old adage, “It’s not what you say, but how you say it.” An effectively written message can be instrumental in helping your business succeed. Why? In order for people to get to know your product, understand your service, and come to trust what you are telling them, you must communicate in a way that is clear, concise and sets your business apart.

The key to success is to apply your knowledge to the art of website copywriting. A well-written website will generate revenue by attracting new customers with an exciting and enticing message, maintaining current customers with a trustworthy and believable tone, and setting your business apart from the competition.

That is why it is critical to learn the skill of copywriting as a business owner. Do not be scared or intimidated by learning copywriting. In fact, you are oftentimes your own worst critic. As a business owner, you have the knowledge necessary to best communicate what it is you are trying to sell and why it is important for people to buy it. Whether you offer a product, a service or both, no one knows your business better than you do.

So how do you learn the important skill of copywriting? Take part in copywriting education such as online courses, seminars and tutorials. Taking advantage of copywriting programs is a great way to hone in on not only how to write internet copy, but how to use website copywriting to improve your business.

Copywriting programs such as Copywriting Sweetie take you through the copywriting process, step by step, helping you to craft your message and best share it with the online world. From setting your message and business apart from the competition, to web page builder software and copywriting critique lessons, this is a great way to learn, master and apply the art of effective and successful profit-producing copywriting.

Once you begin learning copywriting and apply it to your online business, you will also see just how important it truly is. From writing an effective welcome message on your home page, to enticing your visitors to opt-in and keeping them coming back for more, your Internet copywriting skills will quickly prove to be an integral part of your online business.

While learning copywriting can be a challenge for many business owners, it is becoming an increasingly important skill to obtain. It is absolutely critical to communicate effectively and efficiently and those who do it best are those who succeed. Once you have mastered the skill of Internet copywriting, you will be a better business owner for it and your business will be more successful because of it. Don’t be intimidated. Internet copywriting can be easy if you take the time to learn the tricks of the trade and remember this one simple rule… You know your business, so write what you know!

For more help with Internet copywriting that will convert visitors into buyers, check out Copywriting Sweetie. This complete training manual and software will show you how to transform your under-performing copy to get more satisfied repeat buyers.

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Top 12 Reasons Your Online Business Needs a Copywriter

Hiring a copywriter is one of the most important investments any businessperson makes.

Even if you know how to write your own copy, you’ll still find that working with a good copywriter brings positive results to your bottom line.

That’s because you could be too close to your product or service to properly write copy for it.

Or you could be at that point in your business, when you no longer have the time and/or energy to do your own copywriting.

One place I recommend for copywriting is ALL CUSTOM CONTENT

If you’re still on the fence about the value a high-calibre copywriter can bring to your business, then read on, because here are…

12 Reasons to Hire A Copywriter

Even before a good copywriter writes one word for your promotion, he or she will ask you questions that will help you:

1. Clarify your target market

Your copywriter will help make sure that you have a clear idea and understanding of your target market, and that your product/service matches it.

2. Communicate your USP

A copywriter will also help you identify and communicate your Unique Selling Proposition. That’s what makes you stand out from your competition.

3. Identify the features and benefits of your product

Another part of preparing to write your promotional material is identifying your product’s features and benefits. Without communicating this, you won’t give your prospects enough reasons to buy your product.

4. Assess the strength of your offer

A copywriter can also assess if your offer is irresistible, or if it’s something your prospects can easily pass up.

5. Come up with all-purpose headlines

Your copywriter will brainstorm dozens of headlines before choosing the best one for your material. You can use these for your website, landing pages, text ads and banner ads.

6. Craft an engaging “About” page

Writing your personal story can feel awkward. A copywriter can write your “About” page copy, so that it helps readers know, like and trust you.

7. Come up with a laser-targeted, benefit-oriented title for your website and a headline for your home page

Make sure your home page communicates your USP within 3 seconds. A well-crafted website title, sub-title and home page headline are necessary for this.

8. Describe your products and services in a customer-focused way

If you have a catalog-like page of your products and/or services, a copywriter can write descriptions for them in a way that focuses on what your customers want and are looking for.

9. Create an effective opt-in form for your site

Effective copy makes a big difference in how many of your site readers sign up for your mailing list.

0. Write a high-conversion landing page for your products and/or services

A good copywriter will create a landing page for your product/service that effectively gets you more orders — even with the same traffic.

11. Write promotional emails that get opened, read and clicked through

If you have a list, you’ll want to occasionally promote your products or affiliate products to your subscribers. You’ll need good copy to get more of them to actually read your emails and click on your links.

12. Create promotional materials for your affiliates to use

Affiliates need promotional materials to help them pre-sell your products. Make their job easier by having a copywriter prepare solo promos, articles, blog posts, text ads and even Twitter tweets.

As you can see, copywriting plays a big role in your business.

You could do all the copywriting for your business if you want.

Or, you can focus on other strategic areas of your business and hire a copywriter to take care of all this for you.

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Copy can make or break your business. Make sure you get the best you can afford.

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Why Copywriting Saves You Time & Puts You Ahead of Most of Your Competition

A lot of home businesses owners focus on face-to-face selling, which can be very effective, but extremely time consuming. For the same time you spend giving someone a 20 minute spiel about your products, you could spend that time writing up some highly-effective promotional materials that can be used over and over again to sell your product to countless people. Instead of selling to one person at a time, you can sell to plenty with the same amount of work.

That’s what copywriting can do for you. If you’re not familiar with the term copywriting, it refers to the words you use to create your various sales messages and promotional tools. Copywriting can be used on everything from your business cards to flyers to brochures to websites.

The problem is, many home business owners don’t understand the power copywriting can have in generating more sales for their businesses. They throw together a business card or website and then wonder why nobody follows up with them.

Effective copywriting urges your potential customers to take action on your sales messages. If you use well-crafted copy in your business, you’re likely going to be ahead of much of your competition.

Here Are Some Starter Copywriting Tips:

1. Understand your target market – The more deeply you understand who you are writing to, the more effective your copy will be.

2. Understand your product - Understand what is unique about your product and why it would appeal to your target market.

3. Focus on benefits – The features of your product are important, but it’s the benefits that will sell your products. For example, you may sell an aromatherapy candle in a particular scent and that scent is known to reduce stress. The scent is the feature and the benefit is stress-reduction. People want to know the scent, but they really want to know what they’re going to get out of using the candle.

4. Use simple language – Avoid using big words or long, complicated sentences and paragraphs. Respect the fact that the average person’s reading level is likely lower than yours and make it easy for them to get your message.

5. Focus on your reader – When we write about our business or products, we tend to focus on ourselves. Instead of using a lot of “we” statements, turn it around and speak to your audience. For example:

Instead of saying, “We value customer service,” say, “Your customer satisfaction is guaranteed.”

6. Prove your claims – Back up claims with real and detailed testimonials, research facts, etc. The more believable your copy is, the more likely you are to clinch the sale.

For more copywriting tips and practical exercises to help you make more sales without so much work, Grab your Mom’s Talk Biz Guide to Copywriting and get started right away.

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How Killer Copy Can Potentially Kill a Long-Term Business

By Alice Seba, Teacher at Internet Marketing Copy Makeover

Killer Copy (n): Emotionally-based website sales copy designed to sell a product to as many prospects as possible.

You’ve probably heard about killer copy and the amazing effects it can have on your potential prospects. We’re talking amazing conversion rates, but a problem arises when killer copy becomes the main focus of the whole marketing process of a business. You bet, copy is important…but it doesn’t stand on it’s own for long-term business success.

I’ve had the honor of learning copywriting from some of the greatest direct marketing masters out there, but I have to tell you, some of them scare me a bit. They share amazing techniques about increasing conversions to astronomical proportions and it’s very impressive. On the surface, it sounds like a very good thing. After all, who doesn’t want to sell more?

But selling more can actually mean a lot more unhappy customers.

Realize that many of these direct mail and online marketers simply sell products via direct response. They aren’t necessarily into branding, building a reputation, etc. If you’re running a business for the long term, you need to ensure your copy does a few things:

* Your target market should be clearly defined. Sure, killer copywriters are good at targeting a market, but because the copy is so emotionally based, they often sell a product to segments of the market for which it’s not really intended. If that sounds confusing, let me give you an example – Let’s take your garden-variety Internet marketing course using killer copy. The copy usually is written to appeal to people who want to make easy money. Well, just about everyone wants easy money. The copy plays on the emotions of this group when realistically, they don’t want to set up an Adwords campaign, write articles or whatever the product teaches you to do.

* Your copy should match your offer. Killer copy often overplays the benefits of a product and that leads to disappointment by the prospect when they don’t receive quite what they were expecting. For example, things that are labeled as “push button” or promise “results overnight” often simply can’t deliver.

So, if killer copy is this dangerous, why do people to do this? Well, it’s simple. Even though they may have a high refund rate (and this is very often the case if they’re honest), the overall high conversions result in a lot more initial sales.

And remember, all they’re really interested in is the INITIAL sale.

But for the business working to build a brand and reputation, the initial sale is not enough. One of the important keys to your success are repeat customers and word of mouth. If your customers aren’t totally satisfied, they certainly won’t buy from you again and they won’t recommend you to others. In fact, they may spread the word, but the result won’t be positive.

Instead, stick with copy that effectively targets your prospect, matches your offer and inspires customer loyalty. If you need step-by-step help in doing that, you can grab your copywriting course here and of course, do share your thoughts below.

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For more help with your crafting copy that will bring you ultra-targeted prospects that will buy from you over and over again, check out Alice Seba’s Internet Marketing Copy Makeover. This one-on-one 4-week coaching program is customized to the needs of your unique business and shows you how to transform your current under-performing copy into an effective sales tool.

Three Tips for Improving Your Copywriting Skills

By Alice Seba, Teacher at Internet Marketing Copy Makeover

If you sell any type of product, it’s no secret that copywriting skills (or a skilled copywriter on hand) goes a long way to selling more. We have just a few moments to grab a visitor’s attention, draw them into our offer and make the sale. We need to anticipate their objections and questions because most will click away to another seller instead of sending you an email to ask.

It sounds daunting, but it can be done by improving your own copywriting skills. But how do you do that?

Here are Your Three Tips:

1. Theory is Important: Getting to know the basics and then applying them to your own business is an important first step to learning to sell more through your writing. Start with a copywriting book or course that takes you from the beginning.

2. Study Others: Take a look at other sales copy that you find compelling and/or know that produces good sales results. Copy reaching a similar target market to yours is helpful, but GOOD copy in any market will give you very good clues to what works and what might not work.

3. Test Your Own: As you apply what you learn to your own copy, track the results. Copywriting isn’t an absolute science and some techniques may or may not work. Make sure you are testing your copy results to ensure you’re working toward continuous improvement.

These are the same basic steps I took when getting started. And actually, I still do these things because the cool thing about copywriting is that you can keep getting better all the time — and keep improving your response rates. That’s definitely good for business!

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Don’t Have a Swipe File? Here Are 3 Reasons Why You Should Get One

By Alice Seba, Teacher at Internet Marketing Copy Makeover

When I first heard someone say “swipe file” in regard to copywriting a few years back, I was horrified. If you’re not familiar with the term, it’s basically keeping a folder (printed or digital) of sales copy to refer to when crafting your own copy.

I know!

It seemed like people were suggesting that I keep a swipe file, so I could actually plagiarize the copy of others. It was totally shocking. But really, that is not the purpose of a swipe file. Keeping a swipe file is simply a learning opportunity to improve your own copywriting skills.

Here are three reasons why keeping a swipe file is a GOOD thing:

1. One of the best ways to dramatically improve your own copywriting, is to study the copywriting of others. Yes, getting a foundation in copywriting principles that can be found in copywriting books is important, but honing your skills comes from study and of course, practice. Studying shows you how people can create compelling stories, make copy flow and transition seamlessly and more.

2. Studying the copy of others increases your copywriting vocabulary. By studying copy, you start to see which words and phrases can be most powerful. Sure, you can buy lists of “power words” or “power phrases”, but seeing them in action really solidifies how it all works.

3. Just use your brain when you use your swipe file. Realize that every product and every target market is different. What works well with one, may not work well with others. Also, there is often some specific logic in using a particular angle, wording, etc. in copy – and you need to build your understandings of the WHY certain things are done in certain ways. Through basic and then in-depth study and practice, these things will become more obvious to you.

So…what’s in your swipe file? If you don’t have one yet, keep your eyes peeled for great sales copy to add to your file.

Recommended for Further Study:

For more help with your crafting copy that will bring you ultra-targeted prospects that will buy from you over and over again, check out Alice Seba’s Internet Marketing Copy Makeover. This one-on-one 4-week coaching program is customized to the needs of your unique business and shows you how to transform your current under-performing copy into an effective sales tool.