Copywriting

Why Copywriting Saves You Time & Puts You Ahead of Most Your Competition

Why Copywriting Saves You Time & Puts You Ahead of Most of Your Competition

A lot of home businesses owners focus on face-to-face selling, which can be very effective, but extremely time consuming. For the same time you spend giving someone a 20 minute spiel about your products, you could spend that time writing up some [...]

How Killer Copy Can Potentially Kill a Long-Term Business

How Killer Copy Can Potentially Kill a Long-Term Business
By Alice Seba, Teacher at Internet Marketing Copy Makeover
Killer Copy (n): Emotionally-based website sales copy designed to sell a product to as many prospects as possible.
You’ve probably heard about killer copy and the amazing effects it can have on your potential prospects. We’re talking amazing conversion rates, [...]

Three Tips for Improving Your Copywriting Skills

Three Tips for Improving Your Copywriting Skills
By Alice Seba, Teacher at Internet Marketing Copy Makeover
If you sell any type of product, it’s no secret that copywriting skills (or a skilled copywriter on hand) goes a long way to selling more. We have just a few moments to grab a visitor’s attention, draw them into our [...]

Don’t Have a Swipe File? Here Are 3 Reasons Why You Should Get One

Don’t Have a Swipe File? Here Are 3 Reasons Why You Should Get One
By Alice Seba, Teacher at Internet Marketing Copy Makeover
When I first heard someone say “swipe file” in regard to copywriting a few years back, I was horrified. If you’re not familiar with the term, it’s basically keeping a folder (printed or digital) [...]