Building Your List with Freebie Giveaways: The Missing Ingredient
By Alice Seba, Teacher at Email Marketing Reform School
You may have heard other online business owner’s say that it’s a good idea to offer some kind of freebie to entice your visitors to sign up for your mailing list. That way you’ll get more people on your list that you can turn into subscribers.
This advice can be true, but it’s only telling part of the story.
Do it wrong and you might grow the list, but your responsiveness will go down the tubes.
The Key to List Freebies:
Make sure the freebie is something created by your company, represents you and your products…and is very relevant to what you plan to sell to your list.
That may sound simple enough, but I see people scrambling to acquire resell/giveaway rights to products they can put as bribes for subscribers.
Why This is a Problem
This strategy promotes someone else’s business and showcases someone else’s expertise. To have a truly responsive list of your own, you have to knock their socks off with YOUR stuff. You want to start your relationship-building off with a bang and you can’t do that giving away Joe Blow’s Guide to Growing Beautiful Tulips.
- A topic-specific report you created (if you use PLR, take it and make it unique, add your branding and promotions).
- Go the extra mile and create a full-on course (instead of a teeny-weeny report) that will show your readers exactly the kind of great stuff you are famous for.
- Coupons and other special offers for your product – particularly for shopping cart style websites with store update newsletters.
- Useful tools, spreadsheets, software…anything your customers need to help them eventually consume more of your products.
If you currently offer a freebie made and branded by someone else…cut it out. If you don’t offer one, try a highly-targeted free offer and see what it does for your opt-in rates. Take the time to create something that will WOW your readers and they’ll be tuned into what you have to say, week after week.
Recommended for Further Study:
For more help with your email marketing and building a list that is dying to take your product recommendations, check out Alice Seba’s Email Marketing Reform School. This isn’t some simple ebook or audio course – it’s a one-on-one 4-week coaching program is customized to the needs of your unique business. It’s a must for every online business owner serious about email marketing.