By Jimmy D. Brown, Contentaire
Want to know what one of the biggest challenges most writers face in crafting their own original ezine articles (and other content as well, for that matter). It’s not coming up with ideas or outlining or creating a resource box.
It’s getting started.
That’s right, the opening paragraph is one of the biggest challenges most writers face. Once they get started writing – once they get in the flow – it’s much easier. But, that start can be difficult. Especially if you write a lot.
So, I’ve put together a set of 5 “openings” (along with an example of each) you can use to quickly begin writing your own content.
There are three basic uses of this swipe file
1) Use the openings as a FOUNDATION. In other words, use them simply as a starting point – a place to begin building your article. Instead of saying something boring (no offense if you’ve been doing this!) like “In this article I’m going to explain…”, use these openings to generate interest in what you’re about to say.
2) Use the openings as a FOCUS. Every article needs to have an “angle”. An approach. A perspective. Some method of emphasizing a position in an interesting, original way. Writing is art. Every piece doesn’t have to be a masterpiece, but a good craftsman isn’t ordinary. Uniqueness counts.
3) Use the openings as a FLOW. Your introduction should quickly make a smooth and seemless transition into the main bulk of your content. Said another way, your opening sentences should allow the reader to move easily to the information they are interested in consuming.
So, let’s take a look at 5 “openings” you can modify for your own use….
Note: In each of these templates, I will be using examples related to “tennis”. Why “tennis”? Because if these templates can work for the topic of “tennis”, then they can be used for ANY topic. Bottom line: these aren’t just “business-related”.
“There must be some reason why some _________ outperform others.” .
This opening is all about informing the reader that some people have an advantage over others. And, in order to level the playing field, they need to follow the advice in your article.
Example: “There must be some reason why certain tennis players win more matches than others. Said another way, if two equally skilled tennis player compete … why does one get to go home a winner and the other a loser?”
“I’ve always been impressed with those who could __________.”
This opening allows you to mention a specific result that is desired to, not only you, but the reader as well. Your article teaches the person how they too can experience the desired result.
Example: “I’ve always been impressed with those who could hit a backhand winner on the run. It never came easy to me and I have marvelled many times when others seem to hit that shot so effortlessly. Then, I figured out their secret…”
“Do you find yourself _________?”.
This opening is a good one because it allows the reader to identify with what you’re writing about. When they say “yes” to your question, then they know the article is for them … and they’ll read on to discover what they can do about the problem they face.
Example: “Do you find yourself double-faulting a lot? For years I gave away point after point – usually in critical times during my matches – by hitting into the net or just beyond the service box. Finally, I paid for a lesson from the local pro and this is what he taught me…”
“Many _________ have the erroneous belief that if they ___________”.
This opening can be used to dispel a myth, point out a misconception, or rule out a mistaken belief. The main point is to correct some wrong-thinking, replacing it with a correct alternative.
Example: “Many club level players have the erroneous belief that if they can hit their strokes harder they’ll win more points, games and matches. Unfortunately, harder doesn’t necessarily mean better. Here’s a better choice for an unbreakable serve… ”
“In order to make the best __________ decision for you, several factors need to be considered.”
This opening is great for articles written to help readers make informed decisions. The idea is to share a set of things the reader should consider prior to making a selection or choice.
Example: “In order to make the best racquet selection for you, several factors need to be considered. You want the racquet most suited to your game … the racquet that will enable you to perform at your peak level. Warning: Don’t buy a tennis racquet until you’ve answered the following five questions…
So, there you have it. There are 5 great “openings” you can use to give your ezine articles a jumpstart.
Before we go – I simply must tell you about something you will use every time you write an article, or content of ANY kind.
Let me share my “secret weapon” for writing articles, blog posts, solo mailings, even sales letters … by simply filling in the blanks! It’s called “Contentaire” by long-time internet marketer Jimmy D. Brown and it includes over 700 pages of fill-in-the-blank templates, swipe files, checklists, case studies, training manuals, and idea starters.
It makes writing ANYTHING faster, easier and better than ever — articles, blog posts, ebooks, information products, reports, sales letters, video scripts … any kind of content. Get all the details at Contentaire
NOTE: There are so many things in this package, it’s a true “must have” for every writer. Just one thing that I really like are the “fill in the blank” sales letter templates. Writing a sales letter is hard, but with Contentaire you just fill in a few blanks about your product and presto you’ve got a very nice sales letter. Same thing with ezine articles. Read all about it at Contentaire
You will use this thing every day you write. That’s for sure.
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