By Jimmy D. Brown, Contentaire
I get a lot of questions about what is the “best” way to doa specific activity. I use the acronym “best” to teach…
Here are 5 “b.e.s.t.” practices for ebook authors…
1. What is the B.E.S.T. WAY … to choose a niche for creating products?
You actually do NOT want to look for “niches” in creating information products. I know, I know, you’ve been beaten over the head with a niche 2″X4″ so many times you’ve got splinters sticking out of your scalp.
However, you do NOT want to look for “niches” to create information products. You want to identify larger “markets” to target and then create information products that focus on smaller niche TOPICS of interest to that larger market.
Why is that important? It’s important because you want to ultimately offer NUMEROUS different products to the same customer base … once you’ve found a customer, you want them to buy from you again and again and again.
Look for larger markets (that you have a passion for and / or experience or knowledge in) such as health and fitness, small business, travel, parenting, relationships, self-help, etc., and then feed that audience multiple, related products so they can spend money with you for months and years to come.
2. What is the B.E.S.T. WAY … to find ideas for information products?
Once you’ve found a suitable market, go to your favorite bookstore or newsstand and look for magazines related to that marketplace. You’ll find a ready-made database of ideas for your information products.
Every featured article, every column, every advertisement represents a potential idea for you to develop a product around. Find 3-4 magazines related to your market and buy them. Take them home and look for emerging trends, timeless topics and competing products to give you ideas for creating new content.
What’s usually a good indicator of consumer interest is when you find certain ideas that surface in multiple publications in multiple months.
3. What is the B.E.S.T. WAY … to organize an information product?
While there are, quite obviously, many different formats for arranging your content from the classic “how-to” tutorial to a “list” product to a “case study commentary” arrangement, perhaps the easiest of them all is what I refer to as the “Q&A” format.
The article that you are now reading is a perfect example of this style.
You simply take a list of the most-asked questions related to a topic and then answer them. With your product, you’ll want to provide more than one paragraph responses, of course. It’s incredibly easy to use this particular style of organizing your content. Group the questions together in a logical order.
Example: If your product is about homeschooling, then you’d want to answer questions related to “is homeschooling right for you” prior to questions about “choosing curriculum” which would be prior to “organizing field trips” and so forth.
Then, it’s just a matter of answering the questions and you’ve got a product completed. I’ve done this many times over the years with such products as Profit Pulling Newsletters and How To Create Best-Sellers Online, just to name a couple.
4. What is the B.E.S.T. WAY… to outline and write an information product?
It’s actually very simple and I’m going to give you a perfect example of this in action if you’re paying attention. (Even if you aren’t quite paying attention, I’ll point it out clearly in a moment.
Assuming that you’re creating your information product in “Q&A” format, you would divide things up into questions that you’ll be answering as we discussed in the previous point. From that point, there are two simple steps to complete…
Step 1: Create two sub-points for each of your questions.
Whether these sub-points are steps, tips, strategies, notes, ideas, suggestions, options, examples or any other type of sub-point, it’s important that you give yourself at least a couple of different ideas to write about for each of your questions. This will make it much easier as you write because you’ll already have several different things in place to explain. Twenty questions suddenly become 40 different points to explain (2 points per question).
Step 2: Fill in the blanks by offering an explanation.
With these sub-points in place, it’s simply a matter of writing the content by “filling-in-the-blanks” of your outline. In other words, give a detailed explanation for each of the sub-points listed on your outline by providing as much information for each of them as you can. Don’t add extra stuff that’s not necessary, but do include as many “gold nuggets” of content as is applicable.
Now, in case you didn’t notice it, I just practiced what I explained to you. Notice that in answering the question “what is the b.e.s.t. way to outline and write an information product”, I provided you with TWO SUB-POINTS (Step #1 and Step #2 from above) that I then “filled-in-the-blanks” by giving a description of each of those steps.
See how simple this is?
Note: If, after you’ve done these steps, you don’t have as many pages as you’d like, you simply take some (or all) of the sub-points that you have and then add two more sub-points to each of them and repeat this process.
For example, here’s how I could have added more content to “Step 2” if I wanted to add two more sub-points…
The best two options for “filling-in-the-blanks” are…
Option #1: Providing a short “how-to” tutorial.
Option #2: Adding extra “tips” from your personal experience.
I could have then provided a paragraph explanation of each of those options and added more content.
You can repeat this “add two sub-points” strategy as many times as necessary to comprehensively cover your topics and add as much bulk to your information product as you desire.
5. What is the B.E.S.T. WAY… to increase the price of my information product?
Information has been sold online primarily in “ebook” format simply because there are no costs to duplicate, fulfill and ship. Customers receive the information instantly. And it’s just plain easy.
However, digital information has a perceived value “limit”. There is only so much that the average consumer is willing to pay for something they simply download to their computer.
So, the “b.e.s.t. way” to increase the price of your information product is to switch to an alternate format … yep, turn back the hands of time and convert your infoproduct into a “physical product”.
While a 75 page ebook might sell for $27, that same course offered on 2 Audio CDs, a printed manual in a 3-ring binder, several cardstock checklists and a workbook could easily sell for 5X-15X that price. ($97-$297)
That’s an impressive increase in price for “re-packaging” the same exact information, wouldn’t you agree?
Take it to the next level: Or, put another way, you can offer the same information as a 4-6 week “e-coaching” program where you personally interactive with students and charge $497, $997 or even $1,497 for the same information with your consultation mixed in.
So, you can charge more by packaging the offer in a way that has a higher perceived value and increase your profit with the same information.
Whatever route you choose, there is something that I highly recommend to help you create content faster, easier and better than ever before.
Let me share my “secret weapon” for writing articles, blog posts, solo mailings, even sales letters … by simply filling in the blanks! It’s called “Contentaire” by long-time internet marketer Jimmy D. Brown and it includes over 700 pages of fill-in-the-blank templates, swipe files, checklists, case studies, training manuals, and idea starters.
It makes writing ANYTHING faster, easier and better than ever — articles, blog posts, ebooks, information products, reports, sales letters, video scripts … any kind of content. Get all the details at Contentaire
NOTE: There are so many things in this package, it’s a true “must have” for every writer. Just one thing that I really like are the “fill in the blank” sales letter templates. Writing a sales letter is hard, but with Contentaire you just fill in a few blanks about your product and presto you’ve got a very nice sales letter. Same thing with ezine articles. Read all about it at Contentaire
You will use this thing every day you write. That’s for sure.
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